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What To Know
- Grand Millennium Hotel Dubai has launched a heartwarming AI film campaign that reimagines the festive season through the innocence and wonder of a child.
- He explained that the festive season is about connection and reflection, and the campaign aims to bring back the sense of wonder that adults often lose over time.
- Titled “See the Season Through a Child’s Eyes,” the campaign uses AI-generated visuals to tell an emotional Christmas story that blends nostalgia, imagination, and modern innovation.
Grand Millennium Hotel Dubai has launched a heartwarming AI film campaign that reimagines the festive season through the innocence and wonder of a child. Titled “See the Season Through a Child’s Eyes,” the campaign uses AI-generated visuals to tell an emotional Christmas story that blends nostalgia, imagination, and modern innovation.
The short film follows a young boy as he enters Grand Millennium Hotel Dubai, where ordinary surroundings transform into a magical festive world. Lights glow brighter, decorations feel larger than life, and every moment carries a sense of awe. The hotel becomes a dreamlike setting filled with joy, warmth, and togetherness, reminding viewers of how Christmas once felt when everything seemed possible.
According to Peter Mukanyima, Marketing & E-Commerce Manager at Grand Millennium Hotel Dubai, the goal was to combine technology with emotion. He explained that the festive season is about connection and reflection, and the campaign aims to bring back the sense of wonder that adults often lose over time. The film highlights how hospitality is not just about services, but about creating moments that truly touch the heart.
The campaign was developed in collaboration with creative agency Rubix, which helped shape the concept from idea to execution. The AI-driven visuals were carefully designed to reflect warmth rather than excess, focusing on feeling over spectacle. The film draws inspiration from classic holiday movies such as Home Alone 2, where hotels are seen through the eyes of a child as magical and unforgettable places.
The campaign was shared across the hotel’s website, social media platforms, email newsletters, and in-hotel digital screens. Audience response was strong, with higher engagement compared to traditional festive posts. On LinkedIn, the film recorded 38,000 impressions, while Instagram saw over 16,000 impressions and strong watch-through rates.
With this AI film campaign, Grand Millennium Hotel Dubai presents a modern yet timeless celebration of Christmas, proving that innovation and emotion can come together to create meaningful festive storytelling.
