Get Your UAE Social Media Advertiser Permit for FREE in Just 3 Days – Here’s How

Whether you’re a budding content creator or a macro-influencer, there’s a new rule you need to know about before posting any promotional content online in the UAE.

From 31 January 2026, anyone sharing advertising or promotional posts on social media—paid or unpaid—must have an official UAE Advertiser Permit. Introduced last year, this requirement now applies to all creators, influencers, and even casual promoters. Here’s a simple guide on who needs it, exemptions, and how to get one for free.

Who Needs a UAE Advertiser Permit?

A permit is required for anyone creating social media content that promotes:

• Brand partnerships

• Complimentary products or meals in exchange for coverage

• Services, events, or real estate

• Any form of sponsored or promotional post

This applies to UAE citizens, residents, and visitors, with fees and validity periods varying by status.

Exemptions

You do not need a permit if you are:

• Promoting your own business or personal services

• Advertising a company you fully own through your personal account

Additionally, individuals under 18 can post content related to education, sports, culture, or awareness initiatives without a permit, provided it falls within approved age categories.

Cost of the Advertiser Permit

For Citizens and Residents:

• Free for the first three years

• Valid for 12 months, renewable annually

• From year four: AED 1,000 per year

For Visitors:

• AED 500 for a 3-month permit

• Renewable at AED 500 per renewal

How to Apply

For UAE Residents

You need two main documents:

1. Trade License for Electronic Media

   • Issued by the relevant local authority

   • Applications can be completed online or in-person

   • Fees start from around AED 1,100

2. Good Conduct Certificate

   • Dubai: issued by Dubai Police for AED 220

   • Other Emirates: issued via federal channels for AED 50

Once you have these, submit your application through the National Media Authority portal. Applications are usually reviewed within three working days.

For Visiting Content Creators

Visitors must apply through a licensed advertising or talent management agency authorized by the UAE. Independent applications are not allowed.

After Your Permit Is Approved

Permit holders must comply with content and publishing rules, including:

• Following approved media and content standards

• Ensuring all advertising partners are legitimate

• Displaying the permit number on social media accounts

• Posting ads only from registered accounts linked to the permit

• Not allowing third parties to advertise through your account

• Securing additional approvals if required by law

Failure to comply could result in penalties or suspension of advertising privileges.

For more information, visit the official National Media Authority website.