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  • on Thursday, January 29, in the Grand Atrium at The Dubai Mall, the Dubai Mall Festival of Fashion turned to camera-facing dressing as a technical discipline.
  • Within a limited time frame, the method was laid out step by step, focusing on how a look is assembled and why it holds once documented.
  • Within the flow of the festival’s first day, The Art of Looking Camera Ready treated visibility as something to be managed deliberately, through disciplined choices made in advance.

At 4:45 p.m. on Thursday, January 29, in the Grand Atrium at The Dubai Mall, the Dubai Mall Festival of Fashion turned to camera-facing dressing as a technical discipline. The late-afternoon masterclass, The Art of Looking Camera Ready, was led by Cedric Haddad, a fashion stylist whose work spans red carpets, television appearances, editorial shoots, and public-facing wardrobes across the region.

Haddad structured the session around visibility and consequence. He framed red carpet dressing as a response to three fixed conditions: talent, sponsor, and occasion. A look, in this context, is shaped by who is wearing it, who it represents, and where it will be seen.

From there, the session moved into a working framework titled The 7 Factors of an Ideal Look. Haddad outlined these as line, shape, color, texture, balance and proportion, details, and unity and harmony. The framework functioned as a checklist. Each factor was treated as something to be resolved before a look reaches public view.

The emphasis remained on completeness. Haddad addressed styling for movement, repetition, and total view, stressing the need to think in full rotation. A look exists beyond a single photograph, registering from every angle and across repeated exposure. Small inconsistencies, he noted, are amplified on camera.

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The session stayed close to process. Haddad spoke about how fabric reacts under lighting, how color shifts on screen, and how fit must accommodate posture and motion. Styling decisions were presented as functional choices, intended to support the body and maintain clarity under scrutiny.

Haddad described the masterclass as a practical exercise. Within a limited time frame, the method was laid out step by step, focusing on how a look is assembled and why it holds once documented.

As the session concluded, attention returned to resolution. Camera-ready dressing was presented as a matter of preparation and structure. Within the flow of the festival’s first day, The Art of Looking Camera Ready treated visibility as something to be managed deliberately, through disciplined choices made in advance.

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Julie Ann Sotto Buere is a seasoned expert in social media, copywriting, captioning, lead generation, and graphics. With a deep passion for social media, she excels in creating compelling content and innovative strategies that drive engagement and growth. Julie’s expertise in crafting impactful messages and visuals makes her an invaluable asset in the digital marketing landscape. It comes as no surprise that she also ventured in the writing as it is part of her expertise in social media. Reach her at julie@fame.me.