Listen to this article with AI
What To Know
- The entire space becomes a lively destination with fashion showcases, storytelling moments, pop-ups, immersive brand presences, and a clear focus on style, creativity, and cultural expression.
- This ceremony is crafted to honour excellence in multiple categories such as Make Up Artist of the Year, Digital Creator of the Year, International Designer of the Year, and more.
- If you have any interest in fashion, beauty, pop culture, big names, or lifestyle experiences, the Dubai Mall Festival of Fashion is creating a huge buzz ahead of its January 29–30 run.
A hype-loaded look at five reasons the Dubai Mall Festival of Fashion is the most buzzed lifestyle event of January 29–30, 2026
Everyone who loves style and culture has heard about the Festival of Fashion happening at The Dubai Mall this January 29 and January 30. This event brings together fashion showcases, immersive brand moments, designer masterclasses, exclusive pop-ups, and a very high-profile awards ceremony that people are already talking about. It is presented with Lana, a major Arabic news platform that focuses on fashion and modern media experiences. The Festival transforms the mall into a vibrant destination where style feels alive in every corner. Here are five reasons this event is exciting global audiences before it even starts.
Reason 1: Massive Masterclasses With World-Class Creatives
The Festival hosts twelve exclusive masterclasses across two days featuring some of the most influential fashion and beauty voices. These include sessions on makeup, styling for photos and social platforms, cultural fashion codes, accessories, modern editorial beauty techniques, and creative styling insights from major industry names. People can register to attend sessions like “The Art of Modern Makeup,” “Runway to Real Life Styling,” “The Power of Accessories,” and many more.
Reason 2: Global Brand Activations That Extend Beyond Shopping
Across the Festival, major global fashion and luxury names are part of the event. Brands such as Temperley London, Marc Jacobs, Kayali, Judith Leiber, Kwanpen, Armani Beauty and others will activate pop-ups, showcases, and interactive experiences throughout The Dubai Mall. These activations give attendees a chance to explore curated displays and direct engagements with premium brand offerings in fresh ways.
Reason 3: Prestigious Awards Ceremony With Big Moments
Image: armanihotels/Website
The Festival reaches its peak with the Dubai Mall Global Fashion Awards scheduled for January 30 at the Armani Hotel Pavilion. This ceremony is crafted to honour excellence in multiple categories such as Make Up Artist of the Year, Digital Creator of the Year, International Designer of the Year, and more. It also features tributes to influential figures shaping fashion globally.
Reason 4: Shah Rukh Khan Receiving a Top Honour
One of the most exciting announcements for the Festival is that Bollywood icon Shah Rukh Khan will receive the “Global Style Icon” award during the awards evening. His presence adds huge global celebrity appeal to an already stacked event, and audiences are currently buzzing about his appearance and participation.
Reason 5: Creativity in Every Corner of The Mall
The Festival has been designed as a multi-dimensional event that makes The Dubai Mall itself feel like a creative playground. The entire space becomes a lively destination with fashion showcases, storytelling moments, pop-ups, immersive brand presences, and a clear focus on style, creativity, and cultural expression. This immersive setup makes the experience feel personal and engaging for all attendees.
If you have any interest in fashion, beauty, pop culture, big names, or lifestyle experiences, the Dubai Mall Festival of Fashion is creating a huge buzz ahead of its January 29–30 run. From deep masterclasses to standout brand experiences, an award night with standout names, and a lineup including Shah Rukh Khan receiving a highlight honour, this event has multiple reasons for excitement. Registration is open and spaces for sessions are filling, so people are already planning their Festival days at The Dubai Mall.
Cover Image: dubaimallfestivaloffashion/Instagram
