What To Know
- Dubai has become a visible stage for Arab beauty brands, Middle Eastern beauty founders, and MENA skincare entrepreneurs who understand their audience at a product level.
- Publications such as Harper’s Bazaar Arabia have documented the rise of skin first beauty in the region.
- The brand has been featured in regional fashion and beauty coverage.
Arab beauty brands are no longer niche. In Dubai, they are setting the pace for the beauty industry. From skincare designed for high heat climates to makeup formulated for Arab undertones, founder led brands are leading the conversation.
Dubai has become a visible stage for Arab beauty brands, Middle Eastern beauty founders, and MENA skincare entrepreneurs who understand their audience at a product level. This moment is not random. It is the result of years of influence, brand launches, retail expansion, and cultural confidence.
Founder Led Arab Beauty Brands Are Everywhere
Creators have evolved into entrepreneurs.
Noor Stars represents the scale of influence Arab creators hold in the region. Social reach has translated into product awareness and founder credibility.
Saudi entrepreneur Yara Alnamlah launched Moonglaze, a makeup brand known for glow focused products suited for Middle Eastern complexions. The brand has been featured in regional fashion and beauty coverage.
Palestinian twins Simi and Haze Khadra founded Simihaze Beauty, now stocked in Sephora Middle East. Retail presence at this level signals serious positioning within the Dubai beauty industry.
UAE based skincare label Peacefull, founded by Salama Mohamed, focuses on sensitive skin formulas tailored to regional needs. The brand has been highlighted in MENA beauty industry reports.
Arab beauty brands are not side extensions of influencer culture. They are product driven businesses with retail strategy and brand clarity.
Skin First Skincare and Middle Eastern Makeup
Publications such as Harper’s Bazaar Arabia have documented the rise of skin first beauty in the region. Breathable base products, glow centric finishes, and skincare adapted to sun exposure are central to this
shift. Saudi brand Asteri Beauty emphasizes Arab tones and desert tested formulas.
Hindash Cosmetics, founded by Middle Eastern makeup artist Hindash, focuses on artistry that works for everyday wear while maintaining strong pigment payoff.
This is Arab beauty defined by Arab founders. The formulas, shade ranges, and product categories are developed with regional consumers in mind.
Cover Image: @noorstars, @peacefull, @simihazebeauty, @moonglaze/Instagram
