There is a haircare brand getting noticed in Dubai right now, and it comes with real experience behind it.
BySh, founded by Shaikha Alenezi, is gaining attention for its focus on results, ingredient awareness, and long-term hair and scalp care. The brand comes from years of hands-on work, backed by certifications and direct involvement in product development.
It started from a personal journey and now sits at the center of a growing conversation around informed haircare.
The Experience Behind BySh
Shaikha Alenezi has spent over 14 years working in hair and scalp care. Her background includes certified training as a hair expert and a hair loss practitioner, along with studies in product formulation.
Her entry into product development came after dealing with her own hair damage. She began testing different approaches herself, focusing on what could support healthier hair over time.
That process led to the launch of BySh, where her focus remains on creating formulas that serve real needs tied to hair and scalp health.
A Global Approach To Product Development
BySh products are developed with manufacturing partners in Italy, Korea, and the United States. This setup supports consistency and attention to quality throughout the formulation process.
Shaikha stays involved at every stage, working closely with manufacturers and overseeing how each product comes together. Ingredient selection and formulation decisions are handled with care, keeping the focus on performance and long-term use.
This international production network adds another layer to how the brand delivers its products to the market.
Education Is Part Of The Brand
BySh extends into education through the content Shaikha shares online. Her focus includes explaining ingredients, breaking down routines, and addressing common haircare mistakes.
This has positioned her as a go-to source for people looking to better understand how to care for their hair and scalp. The approach is practical, direct, and centered on real concerns people deal with every day.
A Different Direction For Haircare In Dubai
BySh is part of a wider shift in how haircare is being approached in the region. There is a stronger focus on expertise, formulation knowledge, and long-term care.
With certifications, international product development, and consistent educational content, the brand continues to get noticed in Dubai’s beauty space.
Shaikha Alenezi has taken years of experience in hair and scalp care and translated it into a brand with a clear direction.
BySh stands on expertise, product quality, and education, with a founder who remains closely involved in every part of the process.
As more people look for informed haircare choices, BySh is becoming a name that keeps coming up in Dubai.
Cover Image: @by.shstore/Instagram
