During the Digital Hollywood conference, Nvidia, AWS, Microsoft and Paramount executives talked about the ways that is changing Hollywood. They emphasized on how AI is increasing productivity, reducing expenses, and creating better connections with consumers.
Key Highlights:
- Runway: Runway is now valued at $1. 5 billion and through T2V, increases the efficiency of marketing through timely creation of video versions of texts. It is associated with Paramount, AWS, Nvidia, and Google.
- Krikey. ai: This start-up focuses on the animation of creating avatars for users in 3D. Interactive marketing creatively benefits from it and it is included in AWS Startup Accelerator.
- Cuebric AI: Nvidia and AWS are supporting Cuebric either by providing the material or partnering with it; still images are turned into a multi-dimensional landscape to democratize filmmaking.
- Luma AI: Luma AI is another venture-backed company providently pioneered by the Silicon Valley’s prestigious, Andreessen Horowitz with a major unique approach of generating text to 3D image. This one uses input of text and constructs detailed 3D models, and it is developed by the former Apple Vision Pro.
- xMentium: This AI tool increases drafting and general referencing of legal documents; it is designed for the entertainment industry. It has managed to raise roughly 7 million of funds.
- Speechmatics: Developing AI transcription and translation solution, Speechmatics has a role of giving access to content in new regions with accurate captioning. Everything is a continuation of Nvidia’s primary incubator: Inception.
- Twelve Labs: This startup increases the findability of the videos and the insertion of ad breaks with the help of actually understanding context. It enables one to perform refined searches within the videos.
- ElevenLabs: While the company rose to fame for voice cloning, ElevenLabs opens up regions to dubbing movies shows for new language distribution. That is why it has just entered the club of unicorns, the companies with a value of over $1 billion.
- Hour One: As a company that focuses on creating realistic digital humans and avators, Hour One’s technology was applied to the creation of a digital double of Nvidia CEO Jensen Huang. It seeks to develop natural looking avatars for real-time content replaceable in news and sports.
The AWS’ Samira Panah Bakhtiar pointed on AI as helping provide revenues from the monetization of the stored archival content, and Phil Wiser from Paramount preceded the focus on the part of AI in content distribution & accessibility. Here are some startups that exemplify the use of AI in Hollywood to enhance content creation and distribution.
