India's film industry is warming up to artificial intelligence in a big way, and G42 — the Abu Dhabi technology giant behind the world's largest AI supercomputer — is leading the push into Bollywood.
G42 Eyes Bollywood as Its Next AI Frontier
G42, the company behind the Condor Galaxy AI supercomputer and Jais, the first open-source Arabic language model, has unveiled a suite of AI applications aimed at transforming Indian film production. The company has established a local team in India and is actively pitching studios on what AI can do for dubbing, scriptwriting, and production scheduling.
The pitch is ambitious: G42's platform covers AI-powered dubbing with voice replication, automated script assistance, and workflow planning tools designed to make large-scale content production faster and more cost-effective.
AI Dubbing That Keeps Shah Rukh Khan's Voice
One of the most striking use cases G42 is promoting involves AI voice cloning for Bollywood's biggest stars. Manu Jain, CEO of G42 India, revealed that the company recently discussed a project with a major production house that wanted to use AI to dub films featuring stars like Shah Rukh Khan and Akshay Kumar into regional languages — specifically Tamil and Telugu — while preserving the original actors' voices.
Rather than replacing stars with different voice artists for regional releases, this technology would allow studios to produce multilingual versions of the same film with the original actor's voice characteristics intact. For Bollywood, which routinely targets audiences across dozens of Indian languages, this could significantly reduce post-production costs and timelines.
Nanda: G42's Hindi LLM Built for India
Beyond dubbing, G42 is preparing to deploy Nanda, its Hindi large language model, for Bollywood-specific applications including scriptwriting support. Nanda was built in collaboration with Indian academic institutions including IIT Chennai and AI4Bharat, making it one of the most locally grounded AI language tools aimed at the Indian market.
The model is designed to handle Hindi-language nuances, slang, and storytelling conventions that general-purpose LLMs frequently miss. G42 has described upcoming upgrades to Nanda that would give film professionals even more specialized creative AI capabilities.
A Global Trend Bollywood Can't Ignore
G42's move into Indian cinema mirrors what is already happening in Hollywood, where studios are exploring AI for data analytics, audience testing, and story development. Within Bollywood itself, filmmaker Ram Gopal Varma has already used AI for music composition in his films — signaling that the industry's early adopters are moving quickly.
Not everyone is enthusiastic. Some in the industry argue that AI lacks the emotional depth required for genuine creative work. But G42 is betting that the efficiency gains — faster dubbing, leaner production schedules, and scalable multilingual content — will prove too compelling for studios to ignore.
With a permanent India team now in place, G42 is positioning itself at the center of Bollywood's AI transformation.
