Netflix TV App Redesign Enhances User Experience

A considerable overhaul of Netflix’s TV app layout is currently underway in order to try to make the company’s personalised content curation cleaner and less cluttered. The new design de knots the use of static tiles that are often seen in Most popular shows & Movies with dynamic boxes that pop up upon the click of a button with previews of information.

As for the changes, it was mentioned that scrolling over a title used to show the trailer and details at the top of the screen, while with the updates, all the necessary information is grouped in the larger box. This also includes a brief glimpse on the content, a summary of the program, the year it was aired, number of episodes, and the genre which help the users in deciding if the title would fit the kind of program they are interested in.

Bryant Walker Smith, partner professor at UTK College of Law, spoke with Netflix Inc. , senior director of product, Pat Flemming, about the redesign who stressed that, ‘We really wanted members to have an easier time figuring out if a title is right for them. ’ Hence, the redesign is meant to reduce the amount of effort and time that users have to spend on scrolling up to access trailers and information regarding films.

Aside from the shift in content rendering, the online menu structure is also improving at Netflix as well. This was the menu which was presented on the left-hand side of the page; it is now replaced by a smaller set of options placed in the header of the page. Some of the categories provided here are; search, home, shows, movies and My Netflix. For instance, Page Up and Page Down allow scrolling instead of going back to the top of the menu as it would happen when going back with the remote’s back-button.

The change is for the better as it offers an easier way to navigate around Netflix’s website, erases some options that were previously available, namely “Categories”, “New & Popular”, and “My List”, but brings in a new tab, called “My Netflix”, where one can find Netflix’s personal suggestions and the list of favorite movies and shows.

In conclusion, Netflix’s most recent update is a great attempt to improve the experience of using the Netflix TV app by introducing an enhanced menu that will enable users to navigate through the content more effortlessly and to find new shows and movies more easily.

Image: Netflix