Zendaya Becomes Rolex’s New Global Ambassador

Rolex has officially announced Zendaya as its newest global brand ambassador, marking another major milestone in the actress’s flourishing career. The Swiss luxury watchmaker unveiled the news through its official Instagram page, calling Zendaya a figure who “exemplifies excellence and artistry.”

The appointment places the Emmy-winning star in an elite circle of global icons who represent Rolex’s legacy of prestige and craftsmanship. Known for her versatility on screen and her influence across fashion and culture, Zendaya has become one of the most sought-after names in brand partnerships.

A perfect fit for Rolex

Rolex described Zendaya as part of a family of extraordinary individuals who embody the highest level of human achievement. The actress’s presence on the red carpet often sets global fashion trends, blending Hollywood glamour with authenticity, making her a natural choice for the brand.

By collaborating with Zendaya, Rolex is not only reinforcing its heritage but also tapping into a younger, fashion-savvy generation. Her ability to balance classic sophistication with modern relevance mirrors the values Rolex seeks to highlight in its ambassadors.

Expanding her luxury partnerships

Zendaya’s addition to the Rolex family strengthens her growing portfolio of high-end collaborations. She already serves as a global face for Valentino, Louis Vuitton, Bulgari, and Lancôme, where she has consistently been praised for her elegance, charisma, and boundary-pushing style.

The partnership with Rolex further elevates her status as a cultural icon who seamlessly blends acting, fashion, and global influence.

Fans celebrate the announcement

The news sparked excitement on social media, with fans and fashion critics alike calling Zendaya “the definition of timeless elegance.” Many praised Rolex for choosing an ambassador who embodies both artistic achievement and youthful energy.

As she joins the Rolex legacy, Zendaya continues to solidify her reputation as one of the defining stars of her generation—an actress, style icon, and now the face of one of the world’s most prestigious watchmakers.