At the UAE Government Annual Meetings hosted in Abu Dhabi, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, witnessed the launch of the UAE National Investment Strategy 2031 — an ambitious blueprint to elevate the country into one of the world's foremost investment destinations.
AED 2.2 Trillion FDI Target by 2031
The National Investment Strategy 2031 sets out a clear ambition: triple the UAE's cumulative FDI balance to AED 2.2 trillion by 2031. The plan channels growth into high-potential sectors including manufacturing, renewable energy, and technology, while targeting $370 billion in cumulative foreign direct investment over the strategy period.
The announcement builds on an already impressive trajectory. UAE FDI reached AED 112.6 billion in 2023 — a 35% year-on-year increase despite global economic fluctuations — and the country's FDI balance grew by 150% over the past decade, more than outpacing the global average of 97%. In 2023, the UAE ranked second worldwide by volume of new FDI projects.
Strategy Pillars and Priority Sectors
His Excellency Mohammed bin Hassan Al Suwaidi, Minister of Investment, outlined the strategy's core priorities: attracting top international talent, encouraging Emirati innovation, and building national resilience across high-growth sectors.
The strategic framework rests on three pillars — investment promotion and acceleration in existing projects, attraction of new FDI, and improvement of investor relations and overall competitiveness. Priority sectors identified under the strategy include industry, financial services, transport and logistics, renewable energy and water, and telecom and IT.
InvestUAE: A Unified Brand for Global Promotion
The session also marked the debut of InvestUAE, the UAE's new single-brand channel designed to boost the country's international investment profile. The platform will combine digital marketing, global summits, and investor engagement campaigns to drive sustainable economic diversification and growth — enhancing the UAE's stability and competitiveness in a constantly evolving global environment.
The InvestUAE brand will serve as the promotional arm alongside the Ministry of Investment's policy and regulatory role, targeting international investors across key markets through awareness campaigns, international events, and direct outreach.
A Decade of Outperformance
The strategy formalises what the UAE has already demonstrated in practice. A 150% increase in FDI balance over ten years — well above the 97% world average — reflects the nation's ability to attract and retain capital even through periods of global uncertainty. With the National Investment Strategy 2031 now in place, the UAE has a structured, sector-specific roadmap to sustain and accelerate that momentum through the end of the decade.
