Wim Hof and Amy Cuddy presented at the Sharjah Entrepreneurship Festival 2025 (SEF 2025) through sessions that featured world-renowned wellness expertise regarding mental and physical resilience in entrepreneurship. Both speakers demonstrated the method of mastering body and mind since achieving mastery in business and life depends on these domains.
Wim Hof: Harnessing the Power of the Cold
Through his notable title of The Iceman Wim Hof showcased video evidence of his remarkable endurance abilities by swimming through ice and performing mountaineering in summer clothing. Through exposure to cold temperature combined with breathing disciplines and mental concentration Wim Hof demonstrated methods to discover the limits of human ability.
Hof utilized cold temperature analogies to explain that challenges in life serve as our allies. Through his story about surviving widowhood Wim Hof demonstrated that feeling drives real power instead of thinking alone.
According to Hof inflammation stands as the fundamental cause of diseases so he recommends everybody to recover their bodily awareness. “Go to nature. Go to your inner nature. The tales from his wife’s demise led Hof to believe that all challenges belong to your body’s immune system which performs well with trust in its healing processes.
Amy Cuddy: Owning Your Presence and Power
Psychologist Dr. Amy Cuddy conducted research about how individuals might overcome uncertainty alongside the development of their personal strength. She distinguished personal power that enables authenticity combined with confidence from social power which represents the management of status and resources.
Persons in a state of power tend to express themselves through expansive bodily movements. She explained that people whose power is diminished tend to make themselves smaller while their power is stronger they become larger in both body size and confidence.
Trust stands as the essential element for anyone to develop presence according to Cuddy’s most important lesson. According to her, trusting our abilities and values and authentic self brings excitement and confidence to challenge-led approaches.
