Lifestyle

Ananya Panday Makes History as Chanel’s First-Ever Indian Brand Ambassador

Indian fashion junkie Ananya Panday had etched her name in the global fashion history by becoming the first ever Indian brand ambassador of legendary French luxury brand Chanel. Announced on April 16, 2025, it marks the 26-year old Bollywood actress as a force to be reckoned with not only for her glamorous looks but also for her voice of the new generation.

Taking to Instagram, the Kesari Chapter 2 star shared an Instagram photo dump of her journey with Chanel and wrote: ‘Beyond grateful, and excited for this journey, with @chanelofficial. First ever brand ambassador of and from India. Dreams really do come true.”

India’s rapidly growing luxury market is on the list of the label’s priorities, so much so that Ananya’s appointment comes exactly a year after she attended Chanel’s show at Paris Fashion Week. Chanel’s emerging brand identity also perfectly coincides with her youthful elegance, modern femininity and bold individuality.

When asked by Business of Fashion about her ambassadorship, Ananya noted that “this ambassadorship embodies a new generation of changing tastes and trend-making egos living with a curiosity to explore the world.” And Chanel in turn praised her as the ideal representative, saying her values “harmonize with Chanel, making her the ideal representative of the house.”

This is no less than a mark of a new era, not just for Ananya Panday but also for India’s footprints in the global luxury playground. But her historic role is symbolic of a cultural shift that is not only westernising, but also one that is embracing diversity, youth and aspirational narratives as brands around the world look eastward.

Ananya Panday is not just wearing Chanel but redefining it from Bollywood to the heart of Parisian couture.

Web Desk

Recent Posts

Dubai Launches Major Road Upgrade with New Tunnels in Jumeirah, Umm Suqeim

According to the Roads and Transport Authority (RTA), a large new road project will soon…

2 hours ago

UAE Introduces Landmark Media Law After 40 Years to Regulate AI, Gaming, and Digital Platforms

The UAE has passed its first new media law in decades to guide AI, gaming…

2 days ago

Saudi Arabia Launches $10 Billion AI Fund to Lead Middle East Tech Race

Saudi Arabia is launching a daring effort to lead AI in the Middle East with…

3 days ago

7 Top Places to Dine During Eid Al Adha in Dubai

With Eid Al Adha approaching, now’s when you should take advantage of Dubai’s many great…

3 days ago

Dubai Unveils World’s First AI Chef: Meet Chef Aiman

Dubai is leading the way in tech with the introduction of the world’s first AI…

4 days ago

UAE Airlines Announce Big Discounts for Eid Al Adha 2025 Travel

With Eid Al Adha slated for 2025, locals in the UAE are preparing for a…

4 days ago