Lifestyle

Ananya Panday Makes History as Chanel’s First-Ever Indian Brand Ambassador

Indian fashion junkie Ananya Panday had etched her name in the global fashion history by becoming the first ever Indian brand ambassador of legendary French luxury brand Chanel. Announced on April 16, 2025, it marks the 26-year old Bollywood actress as a force to be reckoned with not only for her glamorous looks but also for her voice of the new generation.

Taking to Instagram, the Kesari Chapter 2 star shared an Instagram photo dump of her journey with Chanel and wrote: ‘Beyond grateful, and excited for this journey, with @chanelofficial. First ever brand ambassador of and from India. Dreams really do come true.”

India’s rapidly growing luxury market is on the list of the label’s priorities, so much so that Ananya’s appointment comes exactly a year after she attended Chanel’s show at Paris Fashion Week. Chanel’s emerging brand identity also perfectly coincides with her youthful elegance, modern femininity and bold individuality.

When asked by Business of Fashion about her ambassadorship, Ananya noted that “this ambassadorship embodies a new generation of changing tastes and trend-making egos living with a curiosity to explore the world.” And Chanel in turn praised her as the ideal representative, saying her values “harmonize with Chanel, making her the ideal representative of the house.”

This is no less than a mark of a new era, not just for Ananya Panday but also for India’s footprints in the global luxury playground. But her historic role is symbolic of a cultural shift that is not only westernising, but also one that is embracing diversity, youth and aspirational narratives as brands around the world look eastward.

Ananya Panday is not just wearing Chanel but redefining it from Bollywood to the heart of Parisian couture.

Web Desk

Recent Posts

OpenAI to Open First India Office in New Delhi as AI Adoption Accelerates

OpenAI has also announced to open its first office in India, where it will establish…

1 day ago

Bitcoin MENA 2025: Abu Dhabi to Host Michael Saylor and Global Crypto Leaders

Abu Dhabi is preparing to host one of the most awaited crypto events of the…

4 days ago

AI Humanoid ‘Robert the Robot’ Wows Los Angeles with Money-Making Skills

Los Angeles witnessed a futuristic spectacle this week as Robert the Robot, an AI-powered humanoid…

1 week ago

Kim Kardashian to Open First Skims Boutique in Dubai’s Mall of the Emirates

American reality TV star and entrepreneur Kim Kardashian is bringing her fashion brand Skims to…

1 week ago

Hybe to Launch India Office, Expanding K-Pop’s Global Footprint Beyond Korea

Hybe, which manages BTS and Seventeen and Enhypen, will open its first office in India…

2 weeks ago

UAE Mandates Visitor Advertiser Permit for Influencers Posting Paid Content

Influencers and content creators visiting the UAE must now secure a Visitor Advertiser Permit before…

3 weeks ago