Primark City Centre Mirdif Is Dubai’s 2nd Store and It’s Massive

Primark City Centre Mirdif opened on April 9, 2026, making it the brand’s second location in Dubai and a major moment for the Mirdif community. The store carries Primark’s full range including womenswear, menswear, kids’ fashion, beauty, and homeware, all at the pricing the brand has always been known for. The expansion happened through Primark’s continued partnership with Alshaya Group and Majid Al Futtaim, two of the most established names in regional retail.

Inside the Primark City Centre Mirdif Opening

The launch was not low-key. Huda AlMazmi, Associate Director of City Centre Mirdif, was present for the official ribbon-cutting. Andre Melo, Managing Director of UAE Malls, and Mohammed Feras Arayqat, VP of Retail Calendar and Promotions at Dubai Festival Retail Establishments, were both there on the day. Alshaya Group’s Rodolphe Manoukian was also spotted at the event, a clear sign of how significant this launch was for everyone involved in the partnership.

Primark’s own Instagram confirmed the atmosphere was packed from the moment the doors opened, with the brand calling the launch day response “incredible.”

What You Will Find at the New Store

Primark City Centre Mirdif stocks the brand’s complete product lineup. Shoppers can find clothing for the whole family, a full beauty section, and homeware that covers everything from kitchen basics to room décor. The prices are what Primark has always been about, genuinely low, genuinely consistent. There are no hidden markups and no seasonal premium pricing. You walk in, you grab what you need, and the total at the checkout is still going to surprise you in the best way.

Why This Location Makes Sense

Mirdif is one of Dubai’s most established residential neighborhoods, and it has always had strong demand for accessible everyday retail. Before this opening, a Primark run meant heading all the way to Dubai Mall. That is no longer the case. City Centre Mirdif is a natural fit for the brand, and the opening day crowd proved that the demand was already there long before the doors went live.

For Alshaya Group and Majid Al Futtaim, this is also a logical next step. Both companies have been key to Primark’s UAE presence, and placing the second store in a family-heavy, high-footfall location like City Centre Mirdif shows a clear understanding of where the demand actually sits.

Both Dubai Stores Are Now Open

As of today, April 12, 2026, Primark is fully operational at two Dubai locations: Dubai Mall and City Centre Mirdif. The brand’s social media has stayed active since launch day with content from both stores, and the shopper response across both locations has been strong.

Three days in, and the Primark City Centre Mirdif opening is still generating posts, hauls, and first impressions from people who have already visited. That does not happen with every retail opening in this city.

If you are on the Mirdif side of Dubai and have been waiting for a proper high-street option nearby, Primark City Centre Mirdif is open, fully stocked, and very much worth the visit.

Cover Image: @primark.me/Instagram