Sheikha Mahra Launches New Perfume Brand, Unveils First Fragrance “Divorce”

HH Sheikha Mahra bint Mohammed bin Rashid Al Maktoum, the daughter of the Dubai Ruler has recently ventured into the fragrance business and names her brand as Mahra M1. Taking to Instagram, Sheikha Mahra shared a glimpse of her debut perfume, sparking curiosity and conversation, particularly about its name: That announcement has different implications such as divorce.

The news was followed by a video shot for the fragrance vial that is as minimalist as the perfume itself, which got the fans all hyped up and flooded the social media with supportive comments. Some people debated about the risk of opting such name for the fragrance, while some others could not wait for the moment when they would run their noses over it. The fans have been interacting with Her Highness and many positive comments which she has liked.

While the specifics about the type of fragrance and the note have not been disclosed, that has not stopped people from paying attention to the launch and thus being a another building block in Sheikha Mahra’s blossoming business venture. People cannot get enough of the meaning behind the track “Divorce” and all the possibilities for Mahra M1.