Dubai Welcomes 8.68 Million Tourists in Early 2025 as Hotel Sector Hits New Highs

The tourism sector in Dubai keeps rising with 8.68 million visitors who are international coming to visit in the first 5 months of the year 2025 a rise of 7 percent same time last year. These numbers are contained in the recent Tourism Performance Report published by the Dubai Department of Economy and Tourism (DET) which highlights the continued success of the emirate as a travel destination.

The famous world-class hospitality, attractions, and connectivity saw the city of Dubai receive 1.53 million visitors alone in the month of May 2025.

Better source markets were:

• Western Europe: 1.917 million tourists (22 percent)
• Russia, CIS Western and Eastern Europe: 1.396 million (16%)
• GCC region: 1.275million (15%)
• South Asia: 1.242 million (14%)
• MENA: 989000 (11)
• Northeast & Southeast Asia: 771,000 (9%)
• Americas: (601, 000) 7%
• Africa: 346, 000 (4%)
• Australia: 141000 (2p)

The hospitality industry of Dubai also exhibited the signs of healthy growth. The number of hotel establishments in the city as at the end of May 2025 is 825 with 153,356 rooms, an increase of around 150,202 rooms in May 2024.

key performance indicators:

Mean percent occupancy: 83% (up 2 percent)

The amount of room nights reserved: 19.09 million (increased by 4%)

Avg length of stay: 3.8 nights

Average daily room rate (ADR): AED620 ($169) which is a 5 percent increase

Revenue per available room (RevPAR): AED513 ($140), an increase of 7 per cent

These findings point to the robust infrastructure, stable demand on a global level, and further investment in a variety of tourism experiences that will prepare Dubai to break all the records in 2025.