Ryan Lim for The National
Nutri-Mark, which requires every food establishment to use specific labels for different food products, will be adopted in Abu Dhabi in June 2025 in a bid to combat ever-rising obesity levels. The new product-ranking system that debuted at the Abu Dhabi International Food Exhibition will initially categorize foods by grade A, the highest in nutritional content, to E, with other categories planned for inclusion in the future.
The Nutri-Mark labels will first be placed on dairy products, oils, beverages, baked goods, children’s foods. Companies will have to conform within six months ; labels will be renewed on an annual basis. The initiative enhances the likelihood of disclosure to allow the consumers to make the right food choices.
‘It is not a mere health problem but a community problem,’ observed Dr Al Khazraji when explaining effects of obesity on fertility, thinking abilities and mortality.
Labeling is just one part of the larger program of change introduced by this initiative. Food processors are encouraged to change course and produce higher grade food with the same taste and feel. Labs will help producers to attain healthier standards.
Abdulla Al Yazeedi of the Abu Dhabi Quality and Conformity Council described the launch as pivotal:
But through this we hope to cooperate with the major stakeholders and ensure that the consumer makes right choices with matters to do with their health.
Nutri-Mark does not use homogenizing design to limit consumer choices but employs a clean and easily understandable design which guides the consumers’ decisions. “We are not preventing anyone from purchasing anything,” Al Khazraji emphasized, “but consumers have a right to this informaiton”.
This show how Abu Dhabi is serious in fighting obesity with a whole conceptual plan and policy though the government level and standard.
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