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What To Know
- The venue follows a format described by the developer as a social jungle, where games, food, and seating exist within the same shared environment.
- Majid Al Futtaim has confirmed that a children’s immersive play destination is scheduled for later in 2026, followed by a large family entertainment center planned for 2027.
- SOCO features Racing Bug, a motorsport experience described as the region’s first of its kind using physical model cars on a real track.
City Centre Mirdif added a new entertainment venue on January 16, 2026. SOCO, created by Majid Al Futtaim, opened to the public on that date, introducing a social gaming destination inside the mall. The venue follows a format described by the developer as a social jungle, where games, food, and seating exist within the same shared environment. The opening expands Mirdif’s leisure options with a clear focus on group participation and in-person play.
A New Social Gaming Destination at City Centre Mirdif
SOCO operates as a group-focused venue inside City Centre Mirdif. The layout keeps gaming zones, dining areas, and lounge seating together, allowing guests to remain in one space throughout their visit. Majid Al Futtaim developed SOCO as part of its leisure portfolio, which includes entertainment, lifestyle, and family destinations across the region.
The venue welcomes different group types. Friends, couples, corporate teams, and organized groups all f it within the space. SOCO also accepts bookings for team-building activities and school trips, adding a structured use case alongside casual visits. The environment supports shared participation during group play.
Racing Bug and the Full Games Lineup
SOCO features Racing Bug, a motorsport experience described as the region’s first of its kind using physical model cars on a real track. Participants control the cars directly, with races designed for group competition.
Alongside Racing Bug, SOCO offers a range of multiplayer activities. These include high-tech bowling, augmented reality darts, and supercharged shuffleboard. Guests also have access to interactive karaoke rooms and multi-sport simulators, creating multiple activity options within the same venue. Each experience supports short play sessions, allowing groups to rotate between games without leaving the space.
Street Food and Signature Drinks
Food remains a key part of the SOCO experience. The menu focuses on global street-food selections, including tacos, burgers, wings, and chicken skewers. Dishes are presented in formats suited for group dining.
Desserts highlighted on the menu include the Tiger Stripes dessert and Pistachio Fondant, both positioned as signature items. The drinks menu features non-alcoholic selections with themed names such as Jungle Sips, Safari Fusion milkshakes, and Savanna Refreshers. Presentation and color are a visible part of the service style.
What Is Planned Next for Mirdif Entertainment
SOCO forms part of a broader entertainment plan at City Centre Mirdif. Majid Al Futtaim has confirmed that a children’s immersive play destination is scheduled for later in 2026, followed by a large family entertainment center planned for 2027. These upcoming additions expand the range of leisure offerings within the same mall location.
SOCO adds a group-focused entertainment venue to City Centre Mirdif, offering social gaming, physical competition, and street-food dining in one shared environment. With Racing Bug, multiplayer attractions, and themed food and drinks, the venue gives visitors an additional interactive leisure experience in Dubai.
