The retailer will launch its first UAE location at the Dubai Mall on 26 March 2026, with two additional stores set to open shortly after in the Mall of the Emirates and City Centre Mirdif in April.
The expansion is being developed in partnership with Alshaya Group, one of the region’s leading retail franchise operators.
Affordable fashion arrives in Dubai
Primark is known worldwide for its affordable clothing and accessories for men, women and children.
The brand has built a strong following by offering stylish everyday fashion at accessible prices. In Dubai, shoppers can expect items such as jeans priced around AED 50 and T-shirts starting from AED 15, making it one of the most affordable international fashion brands entering the local retail market.
First Middle East expansion
According to Primark’s interim CEO Eoin Tonge, the Dubai launch represents an important step in the company’s global growth strategy.
He noted that the brand is excited to expand into the Middle East and bring its value-focused fashion offering to new customers in the region.
Meanwhile, John Hadden, CEO of Alshaya Group, said the partnership has already generated strong excitement among shoppers across the region.
A global fashion retailer
Primark was founded in 1969 in Dublin, Ireland, and has since grown into one of the world’s largest fast-fashion retailers.
Today, the company operates over 450 stores across 17 markets, including major locations throughout the United Kingdom and Europe.
One of its most famous stores is the brand’s flagship location on Oxford Street London, which once recorded sales of £820,000 in a single day.
Alshaya Group’s major retail network
Alshaya Group, the Kuwait-based franchise partner bringing Primark to the UAE, manages thousands of retail locations across the region.
The company operates more than 4,000 stores, restaurants and cafés and partners with several major international brands, including American Eagle, Bath & Body Works, H&M, Shake Shack and Victoria’s Secret.
Primark’s Dubai launch
With three stores opening in quick succession, Primark’s arrival is expected to attract strong interest from fashion shoppers across Dubai.
The first store opening at Dubai Mall on 26 March will mark the beginning of the brand’s Middle East expansion, giving residents access to one of the world’s most popular budget fashion retailers.
