Sharjah’s Rise: New Projects & Momentum in Culture, Tourism and Real Estate

Sharjah is stepping into the spotlight with ambitious developments, strong tourism growth, and a refreshed vision—while balancing its cultural heritage. From mountain retreats to freehold investment surges, this emirate’s momentum is showing both depth and diversity. Here’s what’s going on:

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Tourism & Visitor Growth

• Hotel Guest Numbers Rising: In 2023, Sharjah welcomed about 1.5 million hotel guests, up 11% from the previous year. Key growth came from visitors from Russia, the Baltics, the GCC (particularly Oman and Saudi Arabia), and markets such as Australia and the Pacific. sharjah24.ae+1

• In early 2025, Sharjah recorded 486,000 guests in Q1, a 13% increase year-on-year. The National

• To attract more visitors, Sharjah is rebranding under the identity “Visit Sharjah”. The goal: showcase its “exceptional, authentic journey.” Emphasis is on nature & adventure (hiking trails, beaches, wildlife), as well as family-friendly cultural and entertainment offers. Gulf News+1

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New Tourism & Nature Projects

• Ecotourism & Adventure: Shurooq (Sharjah’s development authority) is heavily investing in eco-retreats. Examples include expansions at Mysk Kingfisher in Kalba with new tents, and Mysk Al Badayer Retreat with private pool-equipped tented villas. The National

• Adventure Park in Khorfakkan: Slated to offer hiking, mountain slides, zip lines over Luluyah Beach, an alpine coaster, and more, it’s targeting families and nature lovers. The National

• Heritage Tourism in Khorfakkan: The Najd Al Meqsar project opened its first phase. Seven restored units in a 100-year-old house with mountain views, trails to Al Meqsar Fortress, restaurants, etc. Perfect blend of history, architecture and scenic nature. Gulf Today

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Real Estate & Sustainability

• Freehold Investment Surge: Sharjah has seen a 25% rise in foreign real estate investment in Q1 2025. Projects such as Ajwan Khorfakkan are drawing attention due to their freehold designation and scenic positioning. ajwan.ae

• Sustainable Urban Planning: The Sharjah Sustainable City project is part of Shurooq’s effort to lead environmentally responsible development. Spanning over 3.29 million square feet, it’s designed to reduce water consumption by about 30% and cut carbon emissions by 20%. Gulf News

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Culture, Events & Identity

• Sharjah is leaning hard into its reputation as a cultural capital. Beyond museums and architecture, it’s investing in immersive cultural experiences, festivals, and nature destinations. The emirate has in recent years pushed heritage, arts, nature & environment to the forefront of its tourism strategy. Gulf News+1

• Offers like virtual safari rides, heritage trails, cultural pavilions, and curated experiences are being emphasized to appeal not only to regional tourists but also international visitors seeking authentic, less glitzy alternatives to Dubai. tourismbreakingnews.ae+1

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Challenges & What to Watch

• Infrastructure & connectivity will be key. While tourism is rising, ensuring seamless access, road networks, comfortable accommodations, and preserving nature will test Sharjah’s planning and execution.

• Balancing development with sustainability: eco-tourism projects need careful environmental consideration to preserve natural landscapes.

• Maintaining authentic cultural character while appealing to wider modern tourism demands.

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Why Sharjah Matters

Sharjah is carving a niche different from Dubai’s luxury and spectacle. It’s leaning into heritage, nature, adventure, ecology, and culture. For visitors tired of high-gloss luxury, Sharjah offers storytelling, rugged beauty, quiet charm, and a vision that combines sustainability with rich Emirati identity.

For investors, this combination of rising tourism numbers, real estate demand, and robust government support makes Sharjah a place to watch closely in the years ahead.