Ashton Kutcher Calls for Ethical AI Use in Hollywood

Currently, Hollywood actor and producer Ashton Kutcher joined other Hollywood stars to make statements on how the industry is beingg commercialized by developing the use artificial intelligence. Christopher Ashton Kutcher famous for That 70s show and The Ranch television drama said that they need to bring their standards up as technology advances at a very high rate.

When speaking of trends and opportunities in the entertainment industry in an interview Kutcher emphasized the need to adhere to a high level of ethical and creative activity additionally pointing to the fact that AI is quickly entering the entertainment industry. As he said, AI is rife with opportunities for creativity, but it is also an extensive source of challenges which cannot go unnoticed nor ignored.

“For as long as we know, Hollywood has remained a hub of creativity and invention,” Kutcher noted. “With AI now adding to the picture, we have to be more careful about the ethics and the quality of the content we generate as a result not as a means of how much faster or cheaper, it can help us.

Kutcher’s comments have been made at a time when AI implementation is gradually being applied in every function related to creating and shooting movies and TV shows. At the same time, such innovations have the potential to change the entire industry and generate new ideas, but the human factor in the creative process may be questionable, and possibilities for using innovations for evil purposes will always exist.

Kutcher further added: “We have to be working on doing better and better more with AI in Hollywood. ” “This includes not only making sure that AI is used in a proper way but also that through the usage of AI, creativity is not killed but encouraged Here at Sente, we owe it to our audience to produce content that is fresh and has meaning. ”

Kutcher mentioned the importance of responsibility when it comes to AI Solutions and the model in which they operate especially in aspects of data privacy and bias. He also stressed that AI can replicate the same biases and injustice used in the development of the technology; therefore, the need to recognize and further positive action to eliminate any negative impacts of AI and embrace its positive impact.

Photo: Berggruen Institute