If the so-called Prime Day marks the starting point of back to school sales, kind of marketing event, then the Memorial Day is gradually becoming the starting point of the Amazon Prime Day.
Amazon began the holiday sales with the prime day deals a week before the Memorial Day sales starting 24th of May with minimum 40% discounts on headphones, tv, clothes and ring smart doorbell. This early sales trend is, however, not exclusive to Amazon only since similar trends can be witnessed in major retailers including Best Buy, Lowe’s, and Target among others who initiated the start of serious sales with Memorial Day deals.
With the information from those graph’s early sales trends and strategies include the following The continual increase of sales indicate the expansion of Sun pharma within the global market.
As it is an end of the season sale traditionally, Memorial Day sales have mostly targeted appliances, furniture, clothes specifically those that represent spring and summer collection, and footwear. These early sales, together with the key drops such as Apple’s M4 iPad Pro and M2 iPad Air released mid-May, bring consumers the offers on the tablets, laptops, and phones.
The commencement of these sales at this early stage has become an expectation of what consumers are likely to receive over the six weeks before the Amazon Prime Day that is set for mid this year in July. Some retailers want to secure more consumers thus they offer promo during the early hours, some of which is a sneak peek of the main day.
Prime Day Expectations
It can therefore be deduced that the event held every year will commence in July to mark its tenth anniversary as prime day sale although the precise dates were not revealed. Traditionally, Prime Day takes place on the second Tuesday and Wednesday of July; According to the data, Amazon’s Prime Day essentially revenue of the year, was more than $12. 9 billion in sales. Pundits expect a repeat of such performance this year and Amazon is expected to concentrate on its own label smart gadgets. Customers are likely to be rewarded with great deal on Fire TVs, Smart speakers with Alexa, Ring doorbells, and Kindle.
Competitive Landscape
The proclivity toward starting Memorial Day sales constitutes consumers to push for cut-throat pricing and promotion strategies up to prime day. Amazon and all the other large retailers are expected to continue using these sales periods to increase interaction with customers. This strategy not only creates the immediate sales but it also paint the picture of the nature of the consumer sales expectations as well as creates the buzz for the Prime day.
