MECES 2025 to Illuminate Dubai with AI-Powered Smart Living Innovations

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Dubai is set to become the epicenter of next-generation innovation as the Second Middle East Consumer Electronics Show (MECES 2025) prepares to open its doors at the Dubai Festival City Exhibition Center from November 26 to 28, 2025. Hosted by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products and The China Council for the Promotion of International Trade Commercial Sub-Council (CCPIT), this highly anticipated event will showcase the latest in artificial intelligence, smart home technology, and sustainable innovation under the theme “AI For All.”

An Expansive Platform for Global Innovation

MECES 2025 builds on the success of its debut edition, offering a global platform for collaboration and trade in the fast-evolving consumer electronics market. The event will feature over 300 brands from around the world — from established industry giants to groundbreaking startups — all converging in Dubai to unveil technologies that redefine the way people live, work, and connect.

The exhibition will be complemented by the CCPIT (Middle East) Green and Innovation Cooperation Exhibition, which will highlight key sectors such as new energy, AI solutions, next-generation machinery, smart mobility, and healthcare technology. These initiatives underscore the region’s growing role in driving sustainable and tech-driven development.

Leading Brands Drive the AI Revolution

Among the headline exhibitors, global powerhouses like Haier, Hisense, Midea, and Gree will lead the showcase with intelligent products designed to integrate AI into everyday living.

• Haier will debut smart refrigerators equipped with voice-controlled ingredient management and AI-powered recipe suggestions, further strengthening its global image as a lifestyle innovator.

• Hisense will introduce adaptive AI TVs that automatically adjust visuals and sound to ambient conditions, ensuring a seamless entertainment experience.

• Midea will present an AI-driven air purifier capable of real-time air quality detection and automatic filtration adjustment.

• Gree will unveil smart air conditioners that learn from user habits to deliver personalized temperature control.

These innovations embody MECES 2025’s mission — to bring AI accessibility and sustainability to every household.

Innovation from Emerging Leaders

While established brands bring technological might, emerging enterprises add creativity and agility. Zhejiang Feizhe Industry & Trade Co., Ltd., known for its FLY HIGH brand and radiator technology, and Zhejiang CITIC Kitchenware Co., Ltd., a pioneer in die-cast aluminum non-stick cookware, are among the promising participants showcasing advanced manufacturing and design capabilities.

Their AI-enabled products include smart non-stick pans with hotspot temperature indicators, AI-integrated kitchen appliances with mobile control, and recycled aluminum radiators that enhance both efficiency and environmental performance.

Specialized Exhibition Zones

MECES 2025 will feature six dedicated exhibition zones, each focusing on a key sector shaping future lifestyles:

1. Smart Home Appliances

2. Kitchen and Cookware

3. Personal Care and Wellness Devices

4. Audiovisual and Communication Tech

5. Green Energy Solutions

6. Cross-Border E-Commerce

These zones will create a fully immersive experience for visitors, demonstrating how artificial intelligence and sustainable technology can improve comfort, convenience, and environmental responsibility.

Global Collaboration for a Smarter Tomorrow

With participation from over 8,000 professionals, including distributors, manufacturers, and retailers, MECES 2025 is poised to strengthen the bridge between the Middle East and global innovation ecosystems.
Notable exhibitors include:

• Al Ershad Group, a Gulf-based leader in IT and communications with annual revenues exceeding $250 million.

• Chimney World, known for pioneering rust-resistant exhaust systems and modern kitchen ventilation.

• Electro Mart Ltd. (EML) from Bangladesh, specializing in appliances such as air conditioners, refrigerators, and LED televisions.

• Aronsa, a UAE-based brand offering reliable home electronics crafted under rigorous quality standards.

Toward a Future of Intelligent Living

As the region continues to embrace smart technologies and green innovation, MECES 2025 aims to serve as a catalyst for global collaboration, highlighting Dubai’s role as a hub for technology, sustainability, and business excellence.
By gathering industry leaders and innovators under one roof, the event reinforces the message behind its theme — “AI For All” — where smart living becomes not just a luxury, but a way of life.

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