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What To Know
- The campaign was announced at an intimate event hosted by Rouhana El Hage, Social and Content Lead at Halo AI and a well-known digital personality in the region’s creator ecosystem.
- Halo AI, a MENA-based agentic AI platform focused on creator collaborations, has partnered with Karen Wazen Collection and the Dubai Autism Center to launch a new charitable initiative titled “Celebration for Good.
- ” The campaign was unveiled during a special gathering held on the sidelines of the 1Billion Followers Summit, highlighting how creator influence can be used to drive meaningful social impact.
Halo AI, a MENA-based agentic AI platform focused on creator collaborations, has partnered with Karen Wazen Collection and the Dubai Autism Center to launch a new charitable initiative titled “Celebration for Good.” The campaign was unveiled during a special gathering held on the sidelines of the 1Billion Followers Summit, highlighting how creator influence can be used to drive meaningful social impact.
Image: Provided
A Purpose-Led Celebration at the 1Billion Followers Summit
The campaign was announced at an intimate event hosted by Rouhana El Hage, Social and Content Lead at Halo AI and a well-known digital personality in the region’s creator ecosystem. The event, which also marked his birthday, was held at THREE CUTS x THREE SIPS at Palm Jumeirah and organised by Think Luxe.
The gathering brought together prominent MENA-based content creators, entrepreneurs and changemakers for an evening centred on connection, creativity and purpose.
Karen Wazen Collection Partners with Dubai Autism Center
During the event, Karen Wazen, founder of Karen Wazen Collection and one of the region’s most influential entrepreneurs and content creators, announced a Ramadan-focused charitable collaboration with the Dubai Autism Center.
As part of the initiative, Karen Wazen Collection will showcase and sell selected artwork created by children during the Center’s art therapy workshops, alongside a curated range of eyewear designs. A portion of the proceeds will directly support autism programmes and family services at the Center.
Using Influence to Create Social Impact
Commenting on the initiative, Karen Wazen said:
“As a mother, entrepreneur, and content creator, I believe in using influence to uplift, to include, and to inspire. I hope this campaign sparks a wave of compassion across our community, because giving back should always be part of the story we tell.”
Rouhana El Hage added that the campaign reflects the positive role of the creator economy:
“This event is a beautiful example of what the creator economy can stand for — collaboration, care, and impact. Marking my birthday by supporting a cause close to my heart makes this even more meaningful.”
Dubai Autism Center Welcomes the Collaboration
Joyce Shamoun, Business Development Manager at the Dubai Autism Center, expressed appreciation for the partnership, noting that awareness is key to lasting impact.
“We are deeply grateful for this meaningful collaboration. It demonstrates how digital influence can be transformed into real social change, benefiting children and families within our community,” she said.
Halo AI Activates Influencers Ahead of Ramadan
Halo AI will support the Celebration for Good campaign through its technology platform by activating a network of nano and micro-influencers across digital channels in the lead-up to Ramadan.
The initiative marks an important milestone in Halo AI’s mission to align tech-enabled creator collaborations with purposeful social initiatives, reinforcing how agentic AI and authentic storytelling can come together to build movements that matter.
