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What To Know

  • The festival culminates on January 30 with the Dubai Mall Global Fashion Awards, held at the Armani Hotel Dubai, an event positioned as a major awards night within the regional fashion calendar.
  • She takes the stage as part of a panel focused on brand building, at a moment when the event draws designers, executives, media, and award attendees into a shared setting.
  • The panel takes place on the same day as the Global Fashion Awards, when industry attention converges at The Dubai Mall and the Armani Hotel Dubai.

On January 30, 2026, Luana Vjollca will speak at The Dubai Mall during the Dubai Mall Festival of Fashion, joining a panel titled “From Vision to Brand.” The Masterclass panel will take place in the Mall’s Grand Atrium from 2:00 to 2:45 pm. The appearance sits inside a two-day fashion program that places insight, leadership, and industry direction at the center of one of the world’s most visible retail destinations. Her role on the panel frames her as a founder voice within a conversation about regional brands gaining international presence.

What the Dubai Mall Festival of Fashion Includes

The Dubai Mall Festival of Fashion runs on January 29 and 30, 2026. The program spans curated experiences across The Dubai Mall and brings together designers, founders, creatives, and media. The festival schedule features fashion masterclasses, panel discussions, designer showcases, and presentations hosted throughout the mall.

A key component of the program is its focus on talks and masterclasses designed for industry professionals and audiences seeking direct insight into fashion, brand growth, and creative leadership. The festival culminates on January 30 with the Dubai Mall Global Fashion Awards, held at the Armani Hotel Dubai, an event positioned as a major awards night within the regional fashion calendar.

Why Panels Matter at This Festival

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Panels at the Dubai Mall Festival of Fashion serve a specific purpose. They provide space for founders and industry leaders to discuss market development, brand expansion, and regional influence. These sessions prioritize perspective and experience over runway spectacle.

The topic “From Vision to Brand” fits squarely into that structure. The discussion focuses on the journey from creative vision to commercial reality, examining how ideas in fashion and beauty are shaped into structured, scalable brands. Within the festival, the panel contributes to the event’s core conversations by addressing execution, positioning, and the decisions that transform creativity into a viable business.

 

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Why Luana Vjollca’s Panel Appearance Matters

Luana Vjollca’s appearance on January 30, 2026 positions her within the festival’s founder-driven programming. She takes the stage as part of a panel focused on brand building, at a moment when the event draws designers, executives, media, and award attendees into a shared setting.

Her participation reflects the festival’s emphasis on leadership, structure, and growth rather than visibility for its own sake. Speaking on “From Vision to Brand,” Luana is placed among voices shaping conversations around how fashion and beauty ideas evolve into defined, market-ready businesses.

The timing is significant. The panel takes place on the same day as the Global Fashion Awards, when industry attention converges at The Dubai Mall and the Armani Hotel Dubai. Within a program built around panels, masterclasses, and awards, her presence signals active involvement in the business-facing dialogue of the fashion ecosystem, at its most concentrated and visible point.

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Sources

https://www.khaleejtimes.com/lifestyle/dubai-mall-announces-festival-of-fashion-a-global-celebration-of-style

https://gulfnews.com/lifestyle/all-about-dubai-malls-two-day-free-fashion-festival-and-masterclasses-1.500300445

https://www.khaleejtimes.com/lifestyle/dubai-mall-global-fashion-awards-to-take-place-at-armani-hotel

https://www.dubaimallfestivaloffashion.com/

https://thedubaimall.com/en/events

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Alan Conde is a seasoned sports journalist based in Dubai, originally from Brazil. With over a decade of experience, Alan covers a wide range of sports for Dubai News, focusing on football, cricket, motorsports, and tennis. He began his journalism career in São Paulo, Brazil, after earning a degree from the University of São Paulo.