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What To Know
- The conversation focuses on the growth of homegrown brands, regional influence on global fashion and the pioneers positioning the Middle East as a serious force within the industry.
- The programme focuses on how technology, investment and regional talent are shaping the future of fashion in the Middle East and beyond.
- As the Dubai Mall Festival of Fashion approaches its closing moments later today, Day Two highlights the conversations shaping the industry’s future — blending creativity, technology and commerce on one influential stage.
Day two of the Dubai Mall Festival of Fashion takes place today, Friday, January 30, bringing together industry leaders, journalists and innovators for a full day of forward-looking conversations. The programme focuses on how technology, investment and regional talent are shaping the future of fashion in the Middle East and beyond.
From artificial intelligence to brand-building and financial growth, today’s sessions offer insight into the forces redefining design, retail and creativity.
AI and the Future of Fashion
Time: 10:30am – 11:15am
Moderator: Louise Nichol, Journalist and Former Editor-in-Chief at Harper’s Bazaar
The day begins with a deep dive into how artificial intelligence is transforming the fashion industry. The session explores AI’s growing role in design processes, retail experiences and creative innovation, examining how technology is reshaping the way fashion is produced and consumed.
The Rise of Regional Fashion Powerhouses
Time: 11:30am – 12:15pm
Moderator: Rosanna Lockwood, International Speaker
This panel brings together voices driving the region’s fashion ecosystem. The conversation focuses on the growth of homegrown brands, regional influence on global fashion and the pioneers positioning the Middle East as a serious force within the industry.
Fashion, Finance & Growth
Time: 1:00pm – 1:45pm
Moderator: Ramia Farrage, Senior Presenter and Producer at Forbes Middle East
Turning attention to the business side of fashion, this session explores investment, funding strategies and innovation. Discussions centre on how brands can scale sustainably, attract investors and navigate financial growth in an increasingly competitive market.
From Vision to Brand
Time: 2:00pm – 2:45pm
Moderator: Ramia Farrage, Senior Presenter and Producer at Forbes Middle East
The final session of the day offers practical insight into building successful fashion and beauty brands. From transforming creative ideas into commercial ventures to maintaining authenticity while scaling, the conversation is aimed at entrepreneurs and creatives looking to turn vision into reality.
As the Dubai Mall Festival of Fashion approaches its closing moments later today, Day Two highlights the conversations shaping the industry’s future — blending creativity, technology and commerce on one influential stage.
Cover Image: dubaimallfestivaloffashion/Instagram

