Dubai, UAE – Blue Square Real Estate Developments may be a new entrant to the UAE residential property market, but the leadership behind the brand brings more than three decades of cross-regional experience across the GCC and the wider Middle East.
Founded by a group of seasoned real estate and business leaders, Blue Square combines expertise in real estate, construction, hospitality, food and beverage, and mixed-use development. The group’s track record spans multiple industries, with a focus on operational excellence and long-term value creation.
Now headquartered in Dubai, Blue Square is concentrating on thoughtfully designed residential communities in high-growth locations. Its first UAE project, Vayla Residences on Dubai Islands, marks the company’s formal entry into the country’s property sector.

Expanding into the UAE Property Market
While Vayla Residences is Blue Square’s first official UAE development, the founders have previously delivered projects across Lebanon, Egypt, Kuwait and other GCC markets.
Notable developments include:
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Albergo Suites, Beirut – serviced residences connected to the Hotel Albergo, offering five-star hospitality services
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Danny Residences, Lebanon – a boutique mountain development, fully sold out
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Qatameya Coast Villa, Egypt – a beachfront villa within one of Sahel’s established compounds
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Furjan Townhouses, Dubai – a cluster of ten contemporary homes in Jebel Ali

Construction and Industrial Expertise
The group’s real estate capabilities are supported by Future Scaffolding & Aluminium Industries, a Dubai-based industrial firm specialising in formwork systems and aluminium structures. The company supplies and installs solutions for residential, commercial and infrastructure projects across the region.
Its focus on safety standards, precision and craftsmanship has contributed to major developments throughout the Middle East.
Diversified Business Portfolio
Beyond property development, the founders are co-creators of regional consumer brands through Kout Food Group and Al Homaizi Food Industries. Their portfolio includes international franchises such as Pizza Hut, Burger King, Applebee’s, Taco Bell, IHOP and Subway, alongside Al Rifai Roastery, with operations across the GCC and North Africa.
This diversified experience has informed Blue Square’s development philosophy: operational discipline, purposeful design and sustainable value delivery.

Vayla Residences on Dubai Islands
With Vayla Residences, Blue Square aims to apply its regional expertise to Dubai’s evolving residential landscape. Positioned on Dubai Islands, the project represents the company’s strategic focus on quality-driven developments in emerging lifestyle destinations within the emirate.
As Blue Square establishes its footprint in the UAE, it brings a foundation shaped by decades of cross-sector growth and regional project delivery.
Images: bluesquaredubai/Website