Whoop has secured $575 million in fresh funding, with backing from major Gulf investors and global sports icons including Cristiano Ronaldo and LeBron James.
The Series G round values the US-based wearable tech company at $10.1 billion, marking a major milestone as it accelerates international expansion.
Gulf investors lead major funding round
The investment was led by Mubadala Investment Company, alongside Qatar Investment Authority and 2PointZero Group.
Additional investors include major firms such as Abbott, IVP, Foundry and Glade Brook, highlighting strong global confidence in the wearable tech sector.
Star power boosts investment appeal
Alongside institutional backing, the round also attracted a high-profile group of individual investors, including:
- Virgil van Dijk
- Rory McIlroy
- Reggie Miller
- Niall Horan
- Karen Wazen
Their involvement reflects the growing crossover between sports, wellness and technology investments.
Expansion plans focused on the Gulf
As part of its next phase, Whoop confirmed plans to open its first overseas research lab in Doha, marking a significant step outside its US base.
The company is placing strong emphasis on the Gulf region, particularly the UAE and Qatar, as key markets for growth in health and performance technology.
According to CEO Will Ahmed, the UAE is emerging as one of the most advanced health ecosystems globally, with increasing demand for wearable technology and fitness tracking solutions.
A fast-growing global market
The wearable tech industry continues to expand rapidly, driven by demand for devices that monitor health, recovery and performance.
Major competitors include Apple, Samsung and Huawei, among others.
Industry forecasts suggest the global fitness tracker market could reach $163 billion by 2030, nearly tripling its current size.
The bigger picture
Founded in 2012, Whoop now has over 2.5 million members globally and continues to scale rapidly, with revenue growth and strong investor backing.
The latest funding round highlights a broader trend: the Gulf is becoming a key player in shaping the future of health technology and innovation.
With Abu Dhabi and Qatar leading the investment, and global athletes backing the brand, Whoop is positioning itself at the centre of the next wave of wearable tech growth.
