The RTA or Roads & Transport Authority in Dubai revealed that it has set its target of generating an impressive AED 3.705 billion ($1 billion) by the year 2023 from digital income Streams. This has been a 16.8% increase from the prior year mainly due to the surge in adoption of digital transactions and products enhanced with artificial intelligence services as well as Applications.
AI: The Key Enabler for Business Model Innovation and Digital Business Development
Combined, the RTA completed a total of 821 million digital transactions, or 1% more than 2022; 15.3 million of these occurred in smart apps which represents huge 29% increase. Applying the new technology and incorporating the application of AI in our lives have availed items like Mahboob Chatbot with the help of ChatGPT and an improved RTA Dubai Application that offer services like parking suggestions, recharging of nol cards, and planning for a trip.
Moreover, customer happiness indices for all the RTA applications stood at more than 95% proving the organisations’ focus on enhancing customer satisfaction with the use of technology. Currently, 1.4M+ of users have accessed the RTA through digital channels which have increased by 20% in the prior year.
Top Digital Services and New ideas
Among the latest ones, new smart kiosks have been placed at 21 customer centres and the centre has earned AED 309 million ($84.1 million) in the current financial year, up 12% yoy. Through these kiosks, service delivery is faster and more efficient hence the general increase in customer satisfaction.
Other enhancements include:
- Parking probability forecasts delivered by AI on over 190000 places.
- NFC based nol top up services to get immediate balance on mobile phones.
- Mobile service centers such as through the use of the Dubai Drive app in deliver efficiently plate transfer services, without frequent extent visits to service centers.
- S’hail application upgrades and displaying bicycle and e-scooter lanesActivating taxi stands.Thus,
RTA’s digital transformation initiative is aligned with a wider approach targeting optimisation of operations and advancement of digital quality of life in Dubai. This move is also in sync with Dubai’s approach to adopt intelligent technologies into several services and guarantee consistent and satisfying client interactions.
