Huda Beauty has shared a behind-the-scenes look at its latest immersive experience, transforming a section of Dubai’s Al Qudra Desert into a fully realised “Glam Camp.”
The beauty brand revealed how the concept was brought to life from the ground up, starting with an open desert landscape that was gradually turned into a carefully designed camp environment.
According to the behind-the-scenes footage, every element of the setup was imagined and constructed from scratch to create a unique experience in the desert setting.
The project highlights the extensive planning and design involved in building the camp, with teams working on multiple elements including staging, decor and structural installations to transform the location.
The final result presents a striking desert installation designed to host the brand’s immersive beauty experience while showcasing the dramatic natural backdrop of Al Qudra.
Huda Beauty shared the behind-the-scenes video to give viewers a glimpse into the process behind creating the desert-based Glam Camp concept.
