In a surprising move for fragrance fans, Kayali has announced the discontinuation of its original Vanilla 28 scent, replacing it with a completely new release — Vanilla 29.
The decision comes after growing discussions within the community, with the brand confirming that customer feedback played a major role in shaping this transition.
A Personal Goodbye to Vanilla 28
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Vanilla 28 holds a unique place in the brand’s journey. It was the first collection developed at launch, making it deeply personal for the creator behind Kayali.
Described as “really special,” the fragrance carried strong emotional value, tied to early milestones and memories. However, despite its significance, the brand has decided to move forward with a new direction.
Why Vanilla 28 Is Being Discontinued
The decision to discontinue Vanilla 28 was influenced by ongoing confusion and market behaviour around the product — particularly regarding its colour.
According to the brand:
- Variations in fragrance colour (lighter vs darker) led to misconceptions
- Some buyers believed darker bottles were more valuable
- Resale activity began pricing darker versions higher
- Customers reported disappointment when receiving lighter-toned bottles
Importantly, the brand clarified that fragrance colour does not affect scent quality. However, the growing “drama” around this issue ultimately led to the decision to discontinue the product entirely.
Introducing Vanilla 29: A Completely New Direction
Vanilla 29 is not a reformulation — it is a completely new fragrance.
The brand has confirmed that Vanilla 28 and Vanilla 29 smell nothing alike, marking a clear shift in scent profile and creative direction.
Key Notes of Vanilla 29
- Brown sugar
- Tonka
- Jasmine
- Dark chocolate
- Arabian dates
- Cola
The result is described as a darker, already macerated fragrance with a richer and more intense profile.
Built on Customer Feedback
One of the most notable aspects of Vanilla 29 is that it has been shaped directly by audience feedback.
The brand acknowledged that:
- Customer comments influenced the change
- Feedback helped refine the scent direction
- The new release reflects what the community asked for
This makes Vanilla 29 not just a new product, but a response to its audience.
Why This Matters
In today’s fragrance market, transparency and community engagement are becoming increasingly important. Kayali’s decision highlights how brands are now actively adapting based on consumer behaviour and feedback — even when it means discontinuing a signature product.
Final Take
The end of Vanilla 28 marks the close of an important chapter for Kayali, but it also signals a bold step forward.
With Vanilla 29, the brand is:
- Moving away from confusion and controversy
- Introducing a completely new scent identity
- Listening closely to its audience
For fans, it’s both a farewell and a fresh start — one that could redefine the brand’s next phase.
