RIYADH – With new trends of entertainment growing in Saudi Arabia rapidly, the Hollywood community has finally woken up fully and has taken note of this rising economy of entertainment said Sheeraz Hasan, Founder and CEO of Hollywood based Fame by Sheeraz. Hasan , who is a guest on the Hussam Al-Mayman show (Arab News) has also noted an increased focus on taking the entertainment sector by storm.
In his opinion, the current trend is Saudi Arabia, Hasan commented. “Everyone is discussing agents, managers, publicists, and celebrities so This talk cannot be ignored, which is why I received an invitation from many people in Saudia Arabia.
Historically, KSA was not a usual subject in Hollywood’s board of directors’ discussions. According to Hasan, it was somewhat overshadowed but there was a major change because of leadership and vision that characterized the Kingdom. “That’s why It’s now a topic in the boardrooms of Netflix, Apple, Disney, Hulu, and major agencies brands” he said. While Hollywood is struggling from the rise of artificial intelligence and competes for dominance against new technologies, Saudis entertainment industry is booming.
When working for other projects in an attempt to popularize in Dubai, Hasan cited the following challenge; there emerged a lot of resistance from industry decision-makers. The situation as it is contrasted to the past is that today, factors that have a negative impact on the forests have become rampant. “SEE ALSO: Riyadh Season to boost tourism and localization, related industries Following the effect of these giant projects on major entertainment artists, stars are now instructing their agents: ‘I should be in KSA [Kingdom of Saudi Arabia]. ’ The Kingdom has hosted some of the biggest events in entertainment and sports today in terms of capturing global attention.
All these have placed Saudi Arabia as a market that can benefit so much. Hasan added, “When influencer marketing is done by females who are the top opinion-makers, brands and companies will definitely trend to where the Top Females are talking about Saudi Arabia and the country’s 40-plus million market is incredibly attractive.. ”
In more recent times, Hasan has praised Crown Prince Mohammed bin Salman for manufacturing “FOMO” moments, which has helped to upgraded the appeal of the Kingdom. “Fomo is an abbreviation for ‘Fear of Missing Out’ and Hasan said about Simon, ‘He’s Mr. FOMO” “He has Hollywood boardrooms’ attention stirred, with pressure building knowing they cannot afford to let go of such a chance. ”
Hasan and his team have been recognised for their media strategies winning the award for Media Personality of the Year at the Agility Awards and being named Media and Communication Company of the Year at the Virtuzone Awards. Some of the celebrities that worked with Hasan are the likes of Kim K, Logan Paul, Zendaya, Paris Hilton, and even Ricky Martin.
Bollywood personalities like Aishwarya Rai & Priyanka Chopra also recognized the presence of Saudi Arabia and were happy to see the output from this region. The entertainment industry in Saudi Arabia is still in its nascent stage, however, Hasan feel it is important to keep Hollywood informed about the growth positive potential for investment and allure of the Kingdom, and more if not all collaboration opportunities.
