Netflix to Open Permanent Entertainment Venues in Former Department Stores

Apparently the company has plans of redesigning two of these buildings as ‘Netflix Houses’ in Pennsylvania and Texas; these are situated at the King of Prussia mall in Upper Merion Township that occupies over 100000 sq. Feet and the Galleria Dallas.

Netflix wants the new permanent entertainment spaces to extend its previous temporary installations, each of which focuses on individual shows, including “Bridgerton,” “Stranger Things,” and “Squid Game. ” The Netflix Houses will have exhibits, sculptures, stores, eateries, and recurring immersive experiences related to most of Netflix’s programming.

Marian Lee, Netflix’s Chief Marketing Officer, shared the vision behind Netflix House: “Currently, it is possible to visit Netflix House, the continuously refreshed experiential entertainment space that combines shopping, moments of presence in the series and in the films, and even food and drink menu with series and film characters’ creations to taste It is the new generation of Netflix brand’s unique concepts We have opened more than 50 experiences in 25 locations today, and Netflix House is one of them. ”

The concept is said to create a fan’s familiarization with a popular show or movie, making it possible for the fans to touch and interact with the show or movie but in as much as it conveys this concept it also comes with some risks. As you might have known, Netflix Houses are planned for launching next year as streaming is set to transform into a new type of venue of entertainment with physical components incorporated into it.

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