What To Know
- Awez Darbar displayed Armaf bottles in a room tour, and Mo Vlogs highlighted the brand in a number of fragrance videos as well.
- Mahira Khan displayed Afnan in a vanity tour, and Humaima Malick included Afnan in a beauty vlog that raked in views.
- Mona Kattan launched Kayali with a direct creative vision that shaped a clear aesthetic for global fragrance fans.
A surge of fragrance culture rises from Dubai as six homegrown labels attract star names, fierce online commentary, and nonstop circulation all over social media platforms.
Introduction
Dubai’s fragrance identity gains rapid traction as users scan scent diaries, celebrity mentions, and creator reactions that keep these labels in nonstop conversation loops. Beauty fans dive into bottle reveals, vanity tours, and daily scent picks that spotlight UAE brands as key players in global fragrance culture. This article maps five UAE fragrance houses that register strong traction in digital spaces and receive enormous attention from public figures.
Kayali
Mona Kattan launched Kayali with a direct creative vision that shaped a clear aesthetic for global fragrance fans. Viral traction grew once TikTok creators used Kayali Vanilla 28 in high-traffic routines that circulated across beauty feeds. Rihanna expressed interest in Kayali through direct interactions with Mona, while Khloé Kardashian displayed Kayali in a curated fragrance lineup. There was also a Jennifer Lopez scene where she acknowledged the brand after receiving a bottle from Mona. These appearances placed Kayali at the top of global beauty culture.
Afnan
Imran Fazlani created a brand identity recognized by fragrance reviewers across major platforms. Afnan gained strong traction once YouTube creators produced consistent coverage of the brand’s standout profiles. Mahira Khan displayed Afnan in a vanity tour, and Humaima Malick included Afnan in a beauty vlog that raked in views. Mo Vlogs also featured Afnan in fragrance segments that had many commenting.
Armaf
Armaf emerged under Sterling Perfumes and grew fast through viral attention from global fragrance reviewers. Thanks to Faisal Shaikh for presenting Armaf in grooming content that attracted strong reactions. Awez Darbar displayed Armaf bottles in a room tour, and Mo Vlogs highlighted the brand in a number of fragrance videos as well.
Swiss Arabian
Swiss Arabian began under Hussein Adam Ali and quickly gained strong footing in Gulf fragrance culture. Forum
discussions drew large audiences as users studied key releases and bottle designs with close attention. Nora Fatehi presented Swiss Arabian scents, and Omar Borkan featured the brand in lifestyle displays watched by many followers. These appearances made Swiss Arabian an overnight perfume sensation.
Arabiyat
My Perfumes Group launched Arabiyat and saw it explode across TikTok as Noor Stars, Ruba Zai, Lana Rose, and
Manal Muffin pushed Arabiyat through beauty routines, fragrance reviews, room showcases, and gifting segments that fueled heavy traction among fragrance audiences.
Conclusion
These six UAE fragrance houses surge through global conversation as celebrities, creators, and lifestyle figures
continue to showcase their fragrance masterpieces incessantly. As these brands appear constantly in these A-listers’ content, perfume fans from all over the world fly to Dubai to experience these fragrances firsthand. To them, nothing beats trying these olfactory works of art in their actual place of origin. It just makes the whole moment even more decadent, let alone unforgettable.
