Dubai's indoor family scene has a new heavyweight.
Abracadabra has officially opened in Al Quoz Industrial Area 1, bringing what is now Dubai's largest indoor soft play destination. More than just a playground, the venue combines giant adventure zones, immersive technology, creative workshops, live entertainment, themed party spaces, and a family café into one all-day experience.
And just in time for the school holidays, there's another reason families are booking ahead.
The UAE's First 360° Super Reality Dome
The biggest attraction inside Abracadabra is The Portal, a 360° Super Reality Dome that delivers a fully immersive digital adventure for children.
According to the venue, it is the first attraction of its kind inside a children's entertainment destination in the UAE, creating an experience that goes beyond traditional indoor play.
More Than Just Soft Play
Abracadabra was designed to keep children entertained for hours, offering activities that combine movement, creativity, and interactive experiences.
Families can expect:
- Massive multi-level soft play structures
- Giant slides and obstacle courses
- Climbing and adventure zones
- Creative arts and activity spaces
- Daily live entertainment
- Themed birthday party rooms
- An on-site café for parents
One of the venue's standout event spaces is the Enchanted Jungle, a fully themed birthday room featuring immersive forest-inspired décor for celebrations and private events.
Summer Camp Is Coming This July
Abracadabra is also launching its Summer Camp from July 6 to August 28, giving families another option during Dubai's hottest months.
Designed for children up to 10 years old, the programme includes:
- Wellness sessions and yoga
- Arts and crafts
- The Portal Experience
- Interactive games
- Indoor playground access
- Daily creative activities
Early bird bookings receive a 5% discount.
Reservations can be made by calling +971 54 765 5038.
Ticket Prices
Visitors can choose from three ticket options:
AED 199
- Two-hour play pass
AED 249
- Unlimited play for the day
- One Portal experience
- Live entertainment
AED 349 All-In Pass
- Unlimited play
- Two Portal experiences
- Two creative activities
- Live entertainment
Grip socks are included with every ticket, while selected activities can be purchased separately.
Quick Details
Location
Abracadabra
Al Quoz Industrial Area 1, Dubai
Tickets
AED 199 (2-hour pass)
AED 249 (All-Day Pass)
AED 349 (All-In Pass)
Summer Camp
July 6 – August 28
Age
Children up to 10 years old
Booking
+971 54 765 5038
Website
www.abracadabra.ae
Why Dubai Families Are Booking It
With temperatures soaring across the UAE, indoor family attractions continue to be among Dubai's most popular destinations.
Abracadabra stands out by combining the city's largest indoor soft play area with immersive technology, live entertainment, creative workshops, themed celebrations, and now a structured summer camp. Rather than offering just another play area, it delivers a full-day experience that gives children multiple ways to stay active, creative, and engaged throughout the summer holidays.
For parents searching for a fresh indoor activity this season, Abracadabra is quickly becoming one of Dubai's biggest family attractions.
