Sol de Janeiro has officially expanded its fragrance portfolio with the launch of its first-ever men's collection, introducing two new Cheirosa Cologne Mists inspired by Brazil's football culture.
The new collection includes Cheirosa 10 and Cheirosa 7, giving fans of the brand a dedicated men's fragrance line for the first time. The launch also marks a new chapter for Sol de Janeiro, which has become known worldwide for its signature Brazilian-inspired scents and body care products.
Following weeks of anticipation, the collection became available through the Sephora App on July 13, launched online via soldejaneiro.com and sephora.com on July 14, and is scheduled to reach Sephora retail stores on August 14.
As of July 16, shoppers can already purchase both fragrances online.
Sol de Janeiro Expands Into Men's Fragrance
For years, Sol de Janeiro has been recognised for fragrances inspired by Brazilian beaches, sunshine and lifestyle. Until now, its fragrance lineup had focused on body mists and products designed for a broad audience.
The launch of the Cheirosa Cologne Mist Collection introduces the brand's first fragrances created specifically for men.
According to Sol de Janeiro, the collection continues its signature fragrance-first philosophy while introducing scent profiles created for everyday wear.
The campaign also keeps Brazil at the centre of the story, featuring beach settings, football imagery and references to two of the country's most iconic jersey numbers.
Cheirosa 10 Takes Inspiration From Brazil's Legendary Number 10
One of the two new releases is Cheirosa 10, inspired by Brazil's famous number 10 football shirt.
Campaign visuals show a football player balancing a classic ball on the beach while the fragrance is presented as a fresh option for daily wear.
Cheirosa 10 features three key fragrance notes:
- Crushed cardamom
- Brazilian pineapple
- Cedarwood
Sol de Janeiro describes the scent as bright, fresh and easy to wear throughout the day.
The packaging follows the brand's signature design while introducing a deep blue bottle created exclusively for the men's collection.
Cheirosa 7 Celebrates Another Iconic Football Number
Joining the collection is Cheirosa 7, inspired by Brazil's number 7 jersey.
The campaign describes the fragrance as warm and approachable while continuing the football-inspired creative direction seen throughout the launch.
Its fragrance notes include:
- Wild lavender
- Salted macadamia nut
- Vanilla woods
Like Cheirosa 10, the fragrance is presented in a blue bottle with gold lettering and forms part of the brand's first Cologne Mist lineup.
Marketing visuals feature football-inspired photography and Brazilian coastal scenery, reinforcing the campaign's connection to the country's sporting heritage.
Launch Timeline
The rollout took place in three stages.
July 13
The collection became available through the Sephora App.
July 14
Cheirosa 10 and Cheirosa 7 officially launched online through Sol de Janeiro's website and Sephora's online store.
August 14
The collection is scheduled to become available at Sephora retail stores.
Customers who prefer shopping in person will need to wait until the August retail launch, while online orders are already open.
What Makes The Collection Different
The launch introduces two entirely new fragrances instead of adapting existing Sol de Janeiro scents.
Each Cologne Mist features its own fragrance composition and campaign identity while remaining part of the Cheirosa family.
The football-inspired concept appears throughout the campaign, with promotional imagery highlighting Brazil's beach lifestyle and iconic jersey numbers. Cheirosa 10 is linked to the number 10 jersey, while Cheirosa 7 celebrates the number 7 shirt.
The campaign also introduces a fresh visual direction for the brand, featuring male athletes, footballs and coastal landscapes alongside the new bottles.
Where To Buy The New Cologne Mists
Shoppers can purchase the collection online through:
Retail availability at Sephora stores begins on August 14.
Why This Matters
The launch represents the first time Sol de Janeiro has introduced a fragrance collection created specifically for men.
The company has become one of the beauty industry's most recognisable fragrance brands, with several Cheirosa scents developing strong followings around the world. Adding a men's collection expands the Cheirosa family while introducing new scent profiles inspired by Brazilian football culture.
For shoppers in Dubai and the UAE, the online release means the collection is already accessible through Sol de Janeiro and Sephora ahead of the in-store rollout later this summer.
Sol de Janeiro's first men's fragrance collection has officially launched, bringing Cheirosa 10 and Cheirosa 7 to customers worldwide.
Inspired by Brazil's iconic football jersey numbers, the new Cologne Mists introduce two original scent profiles while keeping the brand's signature Brazilian identity at the centre of the collection.
With online sales already underway and Sephora stores preparing for the August 14 retail launch, fans of the brand can now experience Sol de Janeiro's newest fragrance chapter.
FAQ About Sol de Janeiro's New Men's Cologne Mists
When did Sol de Janeiro launch its men's fragrance collection?
The collection launched through the Sephora App on July 13, became available online via Sol de Janeiro and Sephora on July 14, and is scheduled to reach Sephora stores on August 14.
How many fragrances are in the collection?
The debut lineup includes two Cologne Mists: Cheirosa 10 and Cheirosa 7.
What are the fragrance notes?
Cheirosa 10 features crushed cardamom, Brazilian pineapple and cedarwood. Cheirosa 7 includes wild lavender, salted macadamia nut and vanilla woods.
Where can customers buy the collection?
The fragrances are currently available online through Sol de Janeiro's official website and Sephora's website. Retail availability at Sephora stores begins on August 14.
