If you've ever queued outside bkry in Alserkal Avenue hoping your favorite croissant wouldn't sell out before your turn, there's finally some good news.
The viral Dubai bakery has officially opened its second permanent location at Nad Al Sheba Mall, making it much easier for pastry lovers across the city to get their hands on its signature laminated creations without making the trip to Al Quoz.
But this isn't simply a copy-and-paste version of the original.
The new bkry Dubai location arrives with a larger footprint, a full all-day dining experience, an open-kitchen concept, and four pastries that are exclusive to Nad Al Sheba Mall.
For longtime fans of the brand, it's easily one of the biggest food openings of the season.
Dubai's Most Talked-About Bakery Is Officially Expanding
Since opening its flagship space in Alserkal Avenue, bkry has become one of Dubai's most recognizable independent bakeries.
Founded under the creative direction of Chef Kameel Rasyid Eril, the bakery quickly built a reputation for its buttery laminated pastries, premium ingredients, and modern approach to artisan baking.
Its popularity often meant long queues, limited parking, and early sell-outs, especially on weekends.
Now, the brand has officially expanded across the city with a second permanent location inside Nad Al Sheba Mall.
The move gives customers in newer residential communities easier access while introducing a completely refreshed experience rather than simply recreating the original store.
Four Pastries You Can Only Find At Nad Al Sheba Mall
To celebrate the opening, bkry has introduced four pastries that are available exclusively at the new location.
They are not available at the original Alserkal Avenue branch.
Ecuadorian Chocolate Brownie Croissant
This indulgent creation layers a chocolate croissant with a rich brownie made using single-origin Ecuadorian chocolate, finished with hazelnut spread and candied hazelnuts.
It is designed for serious chocolate lovers looking for something beyond a classic pain au chocolat.
Pistachio Swirl With Amaretto Croissant
Pistachio remains one of Dubai's favorite pastry flavors, and bkry leans fully into the trend.
This croissant combines pistachio frangipane, amaretto cherries, pistachio pastry cream, and praline for a rich, layered finish.
Cardamom Kouign-Amann
A twist on the classic Breton pastry, this version blends croissant and brioche dough before being topped with vanilla crème diplomate and fragrant cardamom.
The result balances crisp caramelized layers with a light, creamy filling.
Honey Nougatine Croissant
The final exclusive combines honey almond frangipane, almond praline, milk chocolate, and orange zest, creating a pastry that brings together sweetness, citrus, and crunchy textures in every bite.
It's No Longer Just About Croissants
While bkry built its reputation on pastries, the Nad Al Sheba Mall location significantly expands the concept.
Rather than functioning as a bakery with limited seating, the new venue operates as a full all-day dining destination.
Guests can stop by for breakfast, lunch, dinner, coffee, or dessert, making it a place designed for longer visits instead of quick takeaway orders.
The menu now includes:
- Creative breakfast dishes
- Signature truffle scramble
- Fresh sourdough pizzas
- House-made artisanal pasta
- Seasonal salads
- Rice pudding soft serve
- Specialty coffee
- Fresh breads baked throughout the day
One standout already attracting attention is the beef oxtail sourdough pizza, which has quickly become one of the most talked-about dishes from the new menu.
The expanded offering reflects bkry's evolution from a neighborhood bakery into a full culinary destination.
An Open Bakery Designed Around The Baking Process
The new venue also embraces an open-kitchen layout that allows visitors to watch bakers preparing dough, laminating pastries, baking bread, and finishing desserts throughout the day.
Instead of separating customers from the production process, the bakery places craftsmanship at the center of the experience.
The design reinforces what helped make bkry popular in the first place—fresh baking, premium ingredients, and transparency in preparation.
For many visitors, watching pastries emerge fresh from the ovens is part of the attraction.
Why Nad Al Sheba Mall Makes Sense
Nad Al Sheba Mall has rapidly become one of Dubai's growing lifestyle destinations, attracting restaurants, cafés, fitness concepts, and family-focused retail.
Opening inside the mall allows bkry to reach a different audience while remaining close to communities including Nad Al Sheba, Meydan, Dubai Silicon Oasis, and surrounding residential districts.
It also gives customers an alternative to visiting Al Quoz, especially during busy weekends.
For residents on the opposite side of Dubai, the new branch removes one of the biggest barriers to experiencing the bakery.
What Comes Next For bkry?
The Nad Al Sheba Mall opening marks another major milestone in bkry's growth.
The brand previously attracted significant attention through its successful seasonal pop-up at the Museum of the Future before announcing plans for wider regional expansion.
According to the company, future locations are planned for Abu Dhabi and Sharjah, while Cairo is expected to become bkry's first international destination.
If those plans move forward, the bakery's footprint will extend well beyond Dubai over the coming years.
Why This Matters
Dubai's bakery scene has become increasingly competitive, with independent artisan concepts gaining devoted followings alongside international brands.
bkry's expansion reflects how local homegrown businesses continue to shape the city's food culture by focusing on quality, innovation, and experience rather than scale alone.
Instead of opening another identical branch, the company has created a destination with exclusive menu items, an expanded dining concept, and a reason for customers to visit both locations.
For pastry enthusiasts, that means one thing: there are now twice as many reasons to plan a bakery run.
FAQs
Where is the new bkry location?
The second permanent bkry branch is located inside Nad Al Sheba Mall in Dubai.
Is this bkry's second Dubai branch?
Yes. It is the brand's second permanent location after its flagship bakery in Alserkal Avenue, Al Quoz.
Are the four new pastries available at Alserkal Avenue?
No. The Ecuadorian Chocolate Brownie Croissant, Pistachio Swirl With Amaretto Croissant, Cardamom Kouign-Amann, and Honey Nougatine Croissant are exclusive to the Nad Al Sheba Mall branch.
Does the new location serve more than pastries?
Yes. The Nad Al Sheba branch features an expanded all-day dining menu with breakfast dishes, pizzas, pasta, salads, desserts, specialty coffee, and freshly baked bread.
