Getting one of Dubai's most talked-about desserts has just become much easier.
Starting July 1, FadieCakes is officially available on Careem, Deliveroo, and Talabat, giving customers across Dubai access to the brand's handcrafted bundt cakes without waiting for pop-up events or limited delivery drops.
The launch marks a major milestone for the fast-growing dessert brand, which has built a loyal following through word of mouth, social media, and a mission that goes far beyond sweet treats.
More Than Just Another Viral Dessert
While FadieCakes has become known for its rich, handcrafted bundt cakes, its biggest differentiator is its social impact model.
The company operates on a Buy One, Feed One initiative. For every cake purchased, the brand provides a fresh cake to a labor worker in Dubai.
The concept has become central to the company's identity, combining premium desserts with a commitment to giving back to the community. Rather than positioning itself as just another dessert business, FadieCakes has built its reputation around creating positive social impact alongside every order.
Available Every Week
Customers can now order directly through:
- Careem
- Deliveroo
- Talabat
Orders are available from Wednesday through Sunday, making the cakes significantly more accessible than the brand's previous pop-up and limited-release format.
The Story Behind FadieCakes
The brand was founded by Fadie Musallet, a Palestinian-American entrepreneur known in the UAE for combining business with philanthropy.
Before entering Dubai's food scene, Musallet worked in medical device sales in the United States before relocating to the UAE. He later founded The Giving Family, a nonprofit initiative that has supported laborers and families through large-scale food distribution and charitable programs.
His work has also gained wider recognition through appearances on Netflix's Dubai Bling and collaborations with regional brands, including Huda Beauty.
Alongside FadieCakes, Musallet also operates Em Fadie, a premium Palestinian olive oil brand that reflects the same community-focused values.
A Different Kind of Food Delivery
Dubai's food delivery market continues to grow, with new restaurants and dessert brands joining major platforms every month.
FadieCakes enters that space with a model that combines convenience with purpose. Every order not only delivers dessert to customers' doors but also contributes to recognizing the city's labor workforce through the brand's ongoing Buy One, Feed One initiative.
For customers looking for more than just another dessert delivery, the newest launch offers an opportunity to enjoy a popular local brand while supporting a wider community effort.
