Dubai Police is recognized as the world’s strongest police brand by Brand Finance, as revealed by their major study. As a result of achieving a AAA+ rating and a rating of 9.2 out of 10 in the Institutional Brand Value Index, the force is the most reputable police force across the globe.
The ranking was prepared based on a wide analysis within ten countries, involving the opinions of more than 8,000 participants. The experts looked at 11 important aspects such as professional behavior, ethics, honesty, fairness, new ideas, and honesty. In all aspects, Dubai Police achieved higher results than the world’s average.
Notable achievements are the following:
The number of respondents who focus on guaranteeing safety and security is 67%.
More than half of the people were genuinely engaged in their work.
There is an impressive 64% rate for effective duty performance.
The following report provides information on how services use funds.
How much you communicate clearly and honestly.
Prevention of crime: 54%
Most operations now are modern and progressive: around 54% are.
It also shows the part that Dubai Police plays in building the UAE and Dubai’s soft power. People put a total value of $15.8 billion on the force, which makes up about 1 percent of the UAE’s total national brand value.
Lieutenant General Abdulla Khalifa Al Marri said the country’s progress is made possible by the constant backing of President Sheikh Mohamed bin Zayed and Vice President Sheikh Mohammed bin Rashid. He stated that technology and AI have played a big role in turning Dubai Police into a modern, smart, and sustainable force.
All these new initiatives, including Smart Police Stations (SPS), UAE SWAT events, programs in the community, e-sports tournaments, and the ‘Esaad’ campaign, have increased the recognition of the police around the world.
In David Haigh’s opinion, being valued as the world’s most influential brand depends largely on how people see it. He pointed out that Dubai Police plays a major role in forming the UAE’s global reputation.
