Primark City Centre Mirdif opened on April 9, 2026, making it the brand's second location in Dubai and a major moment for the Mirdif community. Three days since the doors opened, the hype is nowhere close to cooling down. The store carries Primark's full range — womenswear, menswear, kids' fashion, beauty, and homeware — all at the affordable pricing the brand has always been known for. The expansion happened through Primark's continued partnership with Alshaya Group and Majid Al Futtaim, two of the most established names in regional retail.
Inside the Primark City Centre Mirdif Opening
The launch was not low-key. Huda AlMazmi, Associate Director of City Centre Mirdif, was present for the official ribbon-cutting. Andre Melo, Managing Director of UAE Malls, and Mohammed Feras Arayqat, VP of Retail Calendar and Promotions at Dubai Festival Retail Establishments, were both there on the day. Alshaya Group's Rodolphe Manoukian was also spotted at the event — a clear sign of how significant this launch was for everyone involved in the partnership.
Primark's own Instagram confirmed the atmosphere was packed from the moment the doors opened, with the brand calling the launch day response "incredible."
What You'll Find at the New Primark Dubai Store
Primark City Centre Mirdif spans over 35,000 square feet across a single sales floor and employs more than 300 staff. Shoppers can find clothing for the whole family, a full beauty section, and homeware covering everything from kitchen basics to room décor — including exclusive collaborations with Disney, NBA, and NFL, plus The Edit premium range across men's, women's, kids, and home.
The prices are what Primark has always been about: genuinely low, genuinely consistent. No hidden markups, no seasonal premium pricing. You walk in, grab what you need, and the total at checkout will still surprise you in the best way.
Why This Location Makes Sense for Affordable Fashion in Dubai
Mirdif is one of Dubai's most established residential neighborhoods, and it has always had strong demand for accessible everyday retail. Before this opening, a Primark run meant heading all the way to Dubai Mall. That is no longer the case. City Centre Mirdif is a natural fit for the brand, and the opening-day crowd proved the demand was already there long before the doors went live.
For Alshaya Group and Majid Al Futtaim, this is also a logical next step. Both companies have been key to Primark's UAE presence, and placing the second store in a family-heavy, high-footfall location like City Centre Mirdif shows a clear understanding of where demand actually sits.
Both Dubai Primark Stores Are Now Open
As of April 12, 2026, Primark is fully operational at two Dubai locations: Dubai Mall and City Centre Mirdif. The brand's social media has stayed active since launch day with content from both stores, and the shopper response across both locations has been strong.
Three days in, and Primark City Centre Mirdif is still generating posts, hauls, and first impressions from shoppers who have already visited. That does not happen with every retail opening in this city.
A third Dubai location at Mall of the Emirates is planned for spring 2026, with further expansion into Bahrain and Qatar later in the year — bringing Primark's international footprint to 21 markets worldwide.
If you are on the Mirdif side of Dubai and have been waiting for a proper high-street option nearby, Primark City Centre Mirdif is open, fully stocked, and very much worth the visit.
