Topic
Alshaya Group
Stories tagged Alshaya Group
Alshaya Aura Pass Slashes Up To 30% Off At 30+ Brands
UAE shoppers, check your Aura app. Alshaya's new Aura Pass costs AED 199 and unlocks up to 30% off at more than 30 brands, from H&M to The Cheesecake Factory. But the buy-in window slams shut on July 5.
23 Jun 2026
Primark Mall of the Emirates Is Now Open: Dubai's 3rd Store
Primark Mall of the Emirates is officially open. On May 21, 2026, at 3pm, the Irish budget fashion retailer launched its third Dubai store, closing out a two-month rollout that took the brand from no UAE presence to three locations across the city.
22 May 2026
Primark Mall of the Emirates Opens May 21 in Dubai
Primark has confirmed its Mall of the Emirates store opens May 21, 2026 at 3PM. Dubai's third Primark location offers affordable fashion, homeware, and beauty. Over one million shoppers visited the brand's first two UAE stores within weeks of launch.
27 Apr 2026
Mall of Emirates New Openings: 5 Stores to Visit
Mall of Emirates new openings are reshaping one of Dubai's busiest malls. Primark opens its third Dubai store on May 21, On Cloud launches its first Middle East location, and La Maison Ani, Parker's, and The Hangout join the lineup.
26 Apr 2026
Primark City Centre Mirdif: Dubai's Second Store Is Open
Primark City Centre Mirdif opened on April 9, 2026 — Dubai's second Primark location, spanning 35,000 sq ft of fashion, beauty, and homeware at the brand's signature low prices, through a partnership with Alshaya Group and Majid Al Futtaim.
12 Apr 2026
Sheikh Mohammed Visits Primark Dubai Mall
Shoppers at Dubai Mall were caught off guard when Sheikh Mohammed bin Rashid Al Maktoum made an unannounced visit to the newly opened Primark store on April 8, 2026 — a high-profile moment that sent the brand's UAE debut viral across social media.
8 Apr 2026
Primark Mirdif: Dubai's Next Store Opens in April
Dubai shoppers have started marking calendars for one specific opening this April. Primark's Mirdif launch is already shaping how weekends are being planned. After years of anticipation, the brand has officially arrived in the UAE through Alshaya Group, and the next location is
3 Apr 2026
Ulta Beauty Opens at Dubai Mall Fashion Avenue
Ulta Beauty opened its Dubai Mall store on March 27, 2026, landing in Fashion Avenue just two months after its UAE debut at Mall of the Emirates. The Alshaya Group-backed rollout now covers Kuwait, two Dubai locations, and a confirmed Saudi Arabia opening.
28 Mar 2026
Primark Dubai Mall Debut: 10,000 Shoppers, 80,000 Items Sold
Primark's debut at Dubai Mall drew 10,000 shoppers and sold 80,000 items on opening day — including 15,000 pairs of pyjamas and underwear. The 60,000 sq ft flagship, launched in partnership with Alshaya Group, is the first of three Dubai stores planned for 2026.
27 Mar 2026
Ulta Beauty Dubai Mall Opens March 27 on Fashion Avenue
Ulta Beauty opens at Dubai Mall on Friday, March 27, 2026 — on the first floor of Fashion Avenue. The US beauty retailer, in partnership with Alshaya Group, brings skincare, makeup, haircare and fragrance together under one roof. First 100 in line get exclusive goodie bags.
23 Mar 2026
Primark Dubai Opening Date Confirmed for First UAE Store
Popular budget fashion brand Primark has confirmed 26 March 2026 as the opening date for its first Dubai Mall store — its debut in the UAE and the wider Middle East. Two more Dubai locations at City Centre Mirdif and Mall of the Emirates follow in April and May.
16 Mar 2026
Primark Dubai Opening Date: First Store at Dubai Mall
Primark fans in the UAE finally have a date to mark on their calendars. The budget fashion giant confirmed its first Dubai store opens at The Dubai Mall on March 26, 2026, followed by City Centre Mirdif in April and Mall of the Emirates in May.
29 Jan 2026
Primark Dubai: Three Stores Opening Spring 2026
After years of speculation, Primark is officially coming to Dubai with three flagship stores confirmed for spring 2026. Alshaya Group CEO John Hadden announced the locations — Dubai Mall, City Centre Mirdif, and Mall of the Emirates — on Virgin Radio Dubai, with jeans starting
16 Jan 2026
Primark Dubai: Three Stores Opening in 2026
Primark is officially coming to Dubai with three stores set to open in early 2026 under a deal with Alshaya Group. The Irish budget retailer confirmed locations at Dubai Mall, Mall of the Emirates, and City Centre Mirdif — keeping its famously low prices intact.
8 May 2025
Ulta Beauty Middle East Stores: Dates, Locations & Brands
Ulta Beauty is bringing its 300-brand beauty universe to the Middle East via a franchise partnership with Alshaya Group. The first store opened in Kuwait in November 2025, with Dubai's Mall of the Emirates and Dubai Mall following in early 2026.
6 Feb 2025
Primark Middle East Expansion via Alshaya Partnership
UK high street retailer Primark is entering the Middle East market through a franchise partnership with Kuwait-based Alshaya Group, bringing the brand's budget-friendly fashion to GCC consumers who have long awaited its arrival in the region.
5 Sep 2024
Chipotle to Open in Dubai at The Beach JBR This October
Chipotle Mexican Grill is officially opening its first Dubai location at The Beach JBR this October. The American fast-food chain is expanding in the Middle East via Alshaya Group, which launched the brand's first Kuwait restaurant in May 2024.
28 May 2024