Fashion-watching bargain hunters in the UAE rejoice: Primark is finally officially coming to Dubai. The ultra-cheap fashion and lifestyle mangas in signature Irish, budget-savvy retailer is scheduled to open three outlets in Dubai by the first quarter of 2026 under a joint deal with regiona retail powerhouse Alshaya Group.
During an interview on Virgin Radio Dubai’s Kris Fade Show, the CEO of Alshaya Group, John Hadden made the announcement, who provided details that the three Primark locations will be in Dubai Mall, Mall of the Emirates, and City Centre Mirdif.
“We’re going to open not one, and not two, but three stores in Dubai in the early part of 2026 said Hadden. “The prices won’t change – jeans – just Dhs50 and simple t-shirts Dhs15. I’m literally jumping out of my skin I am so happy!
Affordable Fashion Makes Deal With the UAE
Dubлина, Ирландия 55 лет назад знаменитая компания Penneys за последние 55 лет изменило свое название на Primark и стало мировым гигантом моды, путешествуя по 15 странам в Европе и 16 в Соединенных Штатах имеет 450 магазинов. The brand is loved for the affordable cost of clothing, homeware, cosmetics and accessories.
By the end of 2025, the region’s first Primark store will open at the The Avenues Mall in Kuwait before arriving in Dubai.
What to Expect in Primark Dubai.
Whether fashionable womenswear and menswear or kids’ wear, footwear, home essentials and beauty, the Dubai shops will offer the same comprehensive range that has made it a favorite of high-streets all over Europe and the world.
The brand’s appearance is expected to shift Dubai’s budget retail landscape, not only residents, but tourists, those who seek affordable fashion without sacrificing style.
With its debut, Dubai is added to a list that is rapidly increasing of global cities that are embracing Primark’s value-first ideology- all while shopping in the city’s best mall.
