An evening that moved between couture, Bollywood star power, robotics and commercial awards drew to a close at Le Méridien Dubai, as the Emirates Luxury Show – Eternal Runway and the Emirates Business & Real Estate Awards wrapped their 2026 edition.
The invitation-only event was presented by Rose Merc Limited, Emirates Holding Group, Pezon & JOJO OTT, V Tech and MOVe Events. It assembled designers, Bollywood personalities, models, entrepreneurs, investors, influencers, media and distinguished guests drawn from the UAE, India and international markets — a guest list that reflected the show's dual identity as both a fashion platform and a business one.
A runway built on designer–celebrity pairings
The fashion component was structured around a run of designer presentations, each anchored by a celebrity showstopper closing the collection — a format that gave every label its own headline moment rather than diffusing attention across a single long show.
The line-up paired:
- Archana Kochhar with Zarine Khan
- Manali Jagtap with Daisy Shah
- Kanchan with Terence Lewis
- Sudha Acharya with Victoria Larsen
- Modaaz Fashion with Krushna Abhishek
- Namrata with Karan Kundrra
- Lagnam with Salman Yusuff Khan
- MOM with Tara Shreshtha
- Saif Imam with Sadiq Ahmeed
Collections from Afroz, Neenafashion and Sukanova also featured on the schedule.
The result was a high-energy presentation that folded fashion, entertainment and couture into a single programme, with designers, celebrities and models sharing the same catwalk across the night.
The robot that stole a moment
The evening's most unexpected turn came when a humanoid robot was sent down the runway as a special showstopper.
Rather than simply walking the length of the catwalk, the robot danced and performed for the audience — a sequence that introduced a distinctly technological note into a luxury fashion setting and produced one of the night's more talked-about moments. The robot was supplied by Mongo Bot.
It was a deliberate piece of programming. Placing robotics inside a couture presentation underlined the organisers' stated interest in sitting fashion alongside technology rather than treating the two as separate propositions.
Business and real estate honours
The second half of the evening shifted register entirely, as the Emirates Business & Real Estate Awards recognised individuals and organisations working across business, entrepreneurship, real estate, innovation and professional achievement.
The 2026 honourees were Tony Dagher, Thomas Fahrhoefer, Cav. Salvatore Scalisi, Liubov Orlikova, Serge Conesa, Lianda Monique Leach, Ivanka Zakharchuk, Dr. Nermin Makul, Ajay Pal Somvanshi, Green Bite, Vinay Shah & Raksha Shah, Jainam Dhiraj Jain, Jivika, Dhiraj Jain, Ilsa Fatma, Sidra Ali Mentor, Arif Abdul Latif, AB Limo, Ashok Chajjer and Mohammed Majeed Khan.
Spanning a wide spread of sectors, the awards segment reinforced the event's broader positioning around business and professional excellence rather than fashion alone.
An international room
The audience itself was a significant part of the proposition. Business leaders, investors, celebrities, influencers, diplomats, international guests and media representatives filled the room, giving the evening a cross-border composition that extended well past the UAE.
According to the organisers, the widening mix of fashion, entertainment, business, real estate and technology is deliberate — part of an ambition to build an international platform operating out of Dubai that connects creative and commercial communities under one roof.
What the organisers said
Hanif Shaikh, Founder & Chairman of Emirates Holding Group, framed the edition as a collective effort.
"The Emirates Luxury Show is a celebration of creativity, ambition, culture and international collaboration," he said. "We are grateful to every designer, celebrity, showstopper, model, awardee, partner, sponsor, media organisation and guest who contributed to this edition."
He pointed to what the night opens up next: "The success of this event gives us the opportunity to build an even broader international platform connecting fashion, entertainment, business, technology and luxury from Dubai."
Vaishali Parkar Kumar, Managing Director of Rose Merc Limited, described the show's founding intent in similar terms.
"Eternal Runway was created to bring design, talent and innovation together on one stage," she said. "Seeing our designers, showstoppers and guests from the UAE, India and beyond unite in Dubai made this a truly special evening, and we look forward to growing it even further together."
About Emirates Luxury Show
Emirates Luxury Show – Eternal Runway positions itself as an international fashion and lifestyle platform linking luxury, fashion, entertainment, technology, business, real estate and culture.
The 2026 edition was presented by Rose Merc Limited, Emirates Holding Group, Pezon & JOJO OTT and MOVe Events.
