Pure Gold’s PG Real Estate Unveils AED1 Billion Investment Plan

The pure gold group rei is planning to invest AED 1 billion ($ 272 million) in order to introduce the new concepts of home, work and play through innovative residential, commercial, and mixed project in the UAE.

As for the future plans, after PG Upper House was completed in June 2023, which may be considered as the first professionally executed project of the company, PG Real Estate plans to expand actively. AED 1 billion brand investment will go into a series of architectural residential iconic projects situated in the prime cities of the world in order to dramatically reposition luxury lifestyle with emphasis on architectural supremacy, ecological application, and sociability.

Some of the newer projects include PG Maison at Al Furjan, an AED150 million project offering eighty elegant units. The high-raise development will be relatively quiet; each floor of the building will be home to four homes only. People should be prepared to get a touch of luxury because the accommodation will consist of facilities like a yoga studio, pools, rooftop padel courts among others with serene backgrounds.

Karim Merchant of the PG Real Estate Ltd stated that the organization embraces the aspect of giving the clients value for their money by delivering the products in time as well as going a notch higher and delivering more than what the clients demanded. As for Merchant, he said: ‘We are ready to advance in this historical process of establishing great residential complexes that will define the UAE’s cityscape of the future. ’ He elaborated that the investment plan also demonstrate confidence in the emerging real estate market of UAE.

These new projects are to be developed in some of the best areas of Dubai like Meydan, Dubai Island and also Al Furjan and the construction of these projects is expected to start soon of the year with definitive completion dates. Also, PG Real Estate will launch a new business line in real estate consulting and create an extraordinary F&B concept, thus expanding the company’s sphere of activity.

“These initiatives are in line with the company’s long-term development plan that lays emphasis on increasing its control within the real estate industry, as well as constantly searching for opportunities for growth and innovation, Merchant concluded,.

The PG ONE Al Furjan project, which was launched at the end of the prior year, continues to operate with the expected handover date in December 2025, thus underlining the company’s constant efforts that focus on the consistent completion of projects.