PG Real Estate, the property arm of the Pure Gold Group, has announced a bold AED1 billion ($272 million) investment plan to reshape urban living in the UAE through a pipeline of residential, commercial, and mixed-use developments.
AED1 Billion Plan to Redefine UAE Living
The Pure Gold Group's real estate arm is channelling AED1 billion into a series of landmark projects spanning prime Dubai locations — Meydan, Dubai Island, and Al Furjan. The investment is designed to reposition luxury lifestyle offerings across the UAE with an emphasis on architectural excellence, sustainable design, and community-centred living.
The announcement follows the successful completion of PG Upper House in June 2023, the company's first professionally delivered project, which set the benchmark for quality and on-time delivery that PG Real Estate aims to replicate at scale.
PG Maison at Al Furjan: 80 Exclusive Units
The most prominent new addition under the AED1 billion plan is PG Maison at Al Furjan, a high-rise residential development valued at AED150 million. The project offers 80 exclusive units with just four residences per floor, ensuring a low-density, boutique atmosphere rarely found in Dubai's competitive residential market.
Residents will have access to a curated range of amenities — a yoga studio, swimming pools, and rooftop padel courts — set against panoramic views of the surrounding cityscape. The project is positioned as a premium choice for buyers seeking both convenience and exclusivity in one of Dubai's most established commuter hubs.
CEO Karim Merchant on the Vision
Karim Merchant, CEO of PG Real Estate, outlined the company's philosophy at the announcement:
"We are committed to delivering not just what our clients expect, but exceeding those expectations at every stage. We are excited to continue this monumental journey of creating iconic residential landmarks that will shape the future of urban living in the UAE."
Merchant added that the AED1 billion commitment reflects deep confidence in the UAE's real estate market, which continues to attract both regional and international investors.
New Business Lines: Consulting and F&B
Beyond residential development, PG Real Estate will expand its footprint by launching a dedicated real estate consulting division targeting cash-rich international investors. The company is also developing a distinctive food and beverage concept, broadening its reach beyond property into the lifestyle and hospitality sectors.
PG ONE Al Furjan: Handover on Track for December 2025
PG Real Estate's previously announced PG ONE Al Furjan project, launched in late 2023, continues to progress on schedule with a handover target of December 2025 — reinforcing the developer's reputation for consistent, on-time delivery.
Construction on the new AED1 billion pipeline of projects is expected to commence in the coming months, with further completion timelines to be confirmed as each development breaks ground.
