Branding of airports has significantly renewed and among the latest creative offerings of Zayed International Airport in Abu Dhabi is the Style Fest. Organised until August 22nd the event is a shopper’s dream especially for all those who intend to buy their premium brands before hitting the road for summer vacation. Conducted in the Duty Free trading zone, it’s a 10% off sale on all articles branded by Gucci, Ferragamo, Boss, Kenzo, Givenchy, Saint Laurent, et al.
The Style Fest is not just a shopping mela; it’s a fashion parade. The airport’s funny and functional designed publicity includes a pedestallike red carpet ‘runway ‘ complete with Junior Gaultier mannequins , Burberry ‘armani jeans ‘ Vitro, Foot Locker and hats. If you are a regular shopper of fashion or just a window shopper then the juicy and colorful arrangement gives you an insight into what you should wear, what color to select and what kind of accessory to go with it. As a bead of sophistication, there is also nightly show casing of the Etihad Airways staff uniform and luxury accessories.
The event becomes more interesting with presence of a DJ to play music throughout the one day event and some stylish related activities that the public cannot miss. The Style Fest comes next the airport’s Food Fest that ended earlier this month. In that culinary event, travelers were given rebates of up to 20% on dining at designated outlets and shown live cooking by professionals chefs.
If you wish to indulge in buying haute and chic stuff, or simply desire the dashing environment that only fashion can offer, then hop into Style Fest at Zayed International Airport this summer before flying off. Sales through discounts, the modern design of stand and entertaining performances make this event complement the path of a tourist in Abu Dhabi.
