Dubai plans are getting rerouted, and it’s happening through something as simple as a coffee order. A growing number of residents are adjusting their daily stops after spotting drinks priced at 8 AED through a new app-based offer.
Cotti Coffee has started gaining attention in Dubai and Sharjah, with multiple locations now active and a pricing strategy that stands out the moment you see it.
The brand behind the pricing
Cotti Coffee launched in 2022 and quickly became known for its aggressive pricing approach and fast international expansion. The company was founded by former executives of Luckin Coffee, a brand that gained traction through digital promotions and competitive pricing in China.
Coverage from Reuters and Bloomberg highlights how Cotti Coffee uses discounted drinks and app-based campaigns to grow its customer base. This approach has already played out in other markets, and the same strategy is now visible in the UAE.
How the 8 AED deal works
The 8 AED price is linked to the app, not the full menu. Customers need to download the Cotti Coffee app and create an account to unlock the offer.
The promotion usually applies to the first few drinks ordered through the app, with discounts applied through vouchers. After that, prices remain relatively low, typically ranging between 10 and 13 AED depending on the drink.
App store feedback also points to similar experiences, with users mentioning first-order discounts and in-app deals that reduce the cost compared to standard purchases.
Where to find it in the UAE
Cotti Coffee is already listed on platforms such as Talabat and Deliveroo, confirming its presence in Dubai and Sharjah.
Multiple branches are currently active, placing the brand into everyday coffee routines in key areas. The UAE rollout is part of a broader regional expansion, with international F&B brands focusing on high-demand urban markets.
Why this is getting attention now
Affordable coffee options have been gaining traction in the UAE, with outlets like Gulf News and Khaleej Times reporting on shifting consumer habits in food and beverage.
More residents are paying closer attention to daily spending, and coffee is part of that shift. At the same time, Time Out Dubai has highlighted an increase in budget-friendly café options appearing in the city.
Cotti Coffee fits directly into this moment, offering a price point that is starting to influence where people go for their daily cup.
Cotti Coffee’s arrival in Dubai is already changing daily routines. The 8 AED deal may be tied to app-based promotions, but it is driving attention and foot traffic in a big way.
With more locations opening and pricing staying on the lower end, the brand is positioning itself as a strong option for anyone looking to keep their coffee habit without stretching their daily budget.
Cover Image: @cotticoffee.ae/Instagram
