Dubai plans are getting rerouted — and it's happening over something as simple as a coffee order. A growing number of residents are adjusting their daily stops after spotting drinks priced at 8 AED through a new app-based offer from Cotti Coffee, now active across Dubai and Sharjah.
The brand behind the pricing
Cotti Coffee launched in 2022 and quickly became known for its aggressive pricing and rapid international expansion. The company was founded by former executives of Luckin Coffee, a brand that grew through digital promotions and competitive pricing in China.
Coverage from Reuters and Bloomberg has highlighted how Cotti Coffee uses discounted drinks and app-based campaigns to grow its customer base. That same strategy is now playing out in the UAE.
How the 8 AED Cotti Coffee deal works
The 8 AED price is app-exclusive — not available at the counter. Customers need to download the Cotti Coffee app and create an account to unlock the offer.
The promotion typically applies to the first few drinks ordered through the app, with discounts delivered via vouchers. After that, prices remain relatively affordable, generally ranging between 10 and 13 AED depending on the drink.
App store reviews confirm similar experiences, with users reporting first-order discounts and ongoing in-app deals that keep the cost well below the Dubai café average.
Where to find Cotti Coffee in the UAE
Cotti Coffee is already listed on Talabat and Deliveroo, confirming its presence in Dubai and Sharjah. Branches are active in Dubai Silicon Oasis, Mankhool, Al Muraqqabat, and Jumeirah Lake Towers, with a Sharjah location at Sahara Centre on Al Nahda street.
The UAE rollout is part of a broader regional push, with the brand now operating in over 28 countries and more than 14,000 stores globally.
Why affordable coffee in Dubai is gaining traction
Affordable coffee options have been gaining momentum across the UAE, with Gulf News and Khaleej Times reporting on shifting consumer spending habits in food and beverage. More residents are scrutinising daily costs, and the morning coffee is part of that calculation.
Time Out Dubai has also noted a rise in budget-friendly café options in the city. Cotti Coffee fits directly into this moment — a price point that is already influencing where people go for their daily cup.
With more locations opening and menu prices holding at the lower end, the brand is positioning itself as a serious option for anyone who wants to keep their coffee habit without stretching their daily budget.
