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What To Know
- The Museum of the Future attracts a steady stream of residents and visitors during the first weeks of the year, placing FIX directly in front of a crowd already primed for curated experiences and limited-time moments.
- With its January 2026 pop-up at the Museum of the Future, FIX Dessert Chocolatier opens the year with a controlled, high-visibility moment that stays true to its playbook.
- FIX Dessert Chocolatier has confirmed a limited pop-up experience at the Museum of the Future, set to run from January 2 to January 11, 2026.
FIX Dessert Chocolatier confirms Museum of the Future pop-up dates and details
Dubai’s most talked-about dessert label is starting 2026 with a short, tightly timed public appearance that already has serious buzz. FIX Dessert Chocolatier has confirmed a limited pop-up experience at the Museum of the Future, set to run from January 2 to January 11, 2026. The activation places one of the city’s most recognizable homegrown food names inside one of its most photographed cultural spaces, right as the brand prepares to reveal its first new flavour of the year.
Open daily from 9am to 9pm, the pop-up keeps the focus squarely on FIX’s signature dessert bars while adding an interactive layer designed for visitors who want more than a quick purchase. The brand has confirmed that flavour details remain under wraps for now, adding extra anticipation around the timing of the experience.
What the Museum of the Future pop-up includes
The Museum of the Future pop-up will feature FIX’s core chocolate bar lineup, including the creations that made the brand a global talking point. Fans can expect the same limited-access approach that FIX has followed since its early days, with no permanent retail setup and no extended run.
This activation has been developed with Careem, bringing interactive elements into the space alongside FIX’s products. While specifics of the interactive features have not been publicly detailed, the collaboration signals a digitally aware retail experience tailored to visitors who already know the brand through social platforms and previous releases.
Why this moment matters for FIX
FIX Dessert Chocolatier began in Dubai in 2021, created by Sarah Hamouda and Yezen Alani. The brand gained international attention through the viral success of its Can’t Get Knafeh of It chocolate bar, a release that quickly became a reference point in modern dessert culture.
Since then, FIX has cultivated a following that stretches well outside the UAE, with audiences in markets such as the UK, Mexico, Japan, and Thailand. Its reputation comes from tightly controlled releases and recipes that remain private, creating anticipation around every new announcement rather than relying on constant availability.
A short window by design
The January pop-up continues FIX’s preference for time-limited appearances instead of permanent storefronts. By keeping the Museum of the Future experience confined to nine days, the brand preserves the same scarcity-driven approach that has defined its rise since 2021.
The location itself adds another layer of attention. The Museum of the Future attracts a steady stream of residents and visitors during the first weeks of the year, placing FIX directly in front of a crowd already primed for curated experiences and limited-time moments.
With its January 2026 pop-up at the Museum of the Future, FIX Dessert Chocolatier opens the year with a controlled, high-visibility moment that stays true to its playbook. The short run, undisclosed flavour release, and Careem collaboration keep the focus on anticipation rather than excess exposure. For fans of the brand and visitors to the museum alike, the message is clear. This experience runs for a fixed window, and once the dates pass, it is gone.
