Dubai's Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum — widely known by his social media name Fazza — has set the city buzzing with a new partnership that no one saw coming. The Fix Chocolate x Fazza collaboration brings together one of the UAE's most recognisable royal figures and Fix Dessert Chocolatier, the viral Dubai chocolate brand that took the world by storm.
What Is the Fix Chocolate x Fazza Collaboration?
Sheikh Hamdan revealed the partnership through his Instagram Stories, sharing a photo of a beautifully packaged Fix chocolate bar in a brand-new flavour: Emirati Halwa. He captioned the post simply with "the best," tagging @fixdessertchocolatier — and within hours, the internet was hooked.
The limited-edition bar features packaging branded with the Crown Prince's iconic horse logo, making it instantly recognisable as a Fix x Fazza creation.
The Emirati Halwa Flavour — and Why It Won't Be for Sale
Fix Dessert Chocolatier confirmed the collaboration and clarified something important for anyone hoping to buy the bar: it will not be available for purchase.
"Fix is deeply honoured to have crafted a one and only flavour in collaboration with His Highness Sheikh Hamdan, tailored for personal taste and for the love of the special ingredient that is Emirati Halwa," the brand said. "This exclusive bar will not be available for sale as this is a first-of-its-kind collaboration."
Emirati Halwa is a beloved traditional sweet in the UAE, typically made with sugar, semolina, almonds, and fragrant spices like rose water, cardamom, and saffron. Incorporating it into a luxury chocolate bar is a bold nod to UAE heritage — and a very Fazza move.
Who Is Fix Dessert Chocolatier?
Fix Dessert Chocolatier was founded by British-Egyptian entrepreneur Sarah Hamouda and gained global attention through TikTok and Instagram, particularly for its inventive flavour combinations.
Popular Fix Chocolate flavours include:
- Can't Get Knafeh of It — pistachio cream and shredded kunafa inside a chocolate shell - Pick Up A Pretzel — salty-sweet pretzel filling - Butter to Be Safe Than Salty — indulgent salted caramel butter filling
The chocolates are exclusively available in Dubai through Deliveroo, released daily at 2 PM in limited quantities. Demand regularly outpaces supply, so fans are advised to act fast when the drop goes live.
Fazza and Dubai's Cultural Identity
Sheikh Hamdan has long been recognised for staying in step with the city's evolving identity — from his poetry and equestrian pursuits to his viral social media presence. His collaboration with Fix Chocolate is another example of how he bridges tradition and modernity.
Pairing one of Dubai's most viral food brands with a flavour rooted in Emirati heritage sends a clear cultural message: Dubai's innovation and its roots are not opposites — they are complements.
Whether this marks the beginning of further Fix x Fazza projects remains to be seen. For now, the Emirati Halwa bar stands as one of the most talked-about — and most exclusive — collaborations to come out of Dubai in 2024.
